Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The “Supercut” edit, a powerful video technique, streamlines the process of compiling user reviews into a single, impactful piece of…
The “Freeze Frame” effect is revolutionizing how brands highlight product benefits and boost consumer engagement. By pausing pivotal product moments,…
Color grading is a vital step in post-production, and the “Teal and Orange” look has become the gold standard for…
Captivating a distracted audience can be a challenge, but mastering visual hooks: the first 3 seconds that stop the scroll…
Video creators are pushing boundaries in 2025 by mastering the “Loop” technique: crafting seamless infinite videos that repeat without noticeable…
The “split screen” format, also known as duets for educational content, is transforming digital learning in 2025. By placing two…
Sound design is a strategic tool in modern marketing, and applying ASMR triggers in non-ASMR ads is an emerging technique…
Kinetic typography, the art of creating moving text, has emerged as one of the most effective ways to capture and…
The match cut transition is transforming product storytelling in digital marketing by seamlessly linking product variants visually. As brands seek…
Symmetrical framing—now often dubbed the “Wes Anderson” edit—has become the visual signature of quirky style in advertising. Marketers have rushed…