Browsing: Industry Trends
Affiliate income now makes up 8.2 percent of creator revenue, and brands tracking the wrong metrics are leaving commission dollars on the table.
200 billion daily Shorts views reveal a permanent shift to short-form video, forcing brands to rebuild budgets, briefs, and measurement around it.
Social commerce crossed $100 billion, and brands still fund influencer budgets like it’s 2021. Here’s how to fix allocation.
Twitch’s $398 average collaboration price reveals why livestream carries a pricing premium brands can no longer ignore.
Static influencer posts are losing budget as video drives higher conversion, forcing brands to rethink content mix and spend allocation.
TikTok’s 26.8 million UK users are driving up creator rate cards, forcing brands to rethink budgets, negotiation, and ROI benchmarks.
Nearly half of creators now want long-term brand deals over one-offs, a stability signal that should reshape how brands budget and contract.
Reach metrics are losing boardroom credibility fast. Here’s why creator measurement is pivoting toward conversion, attribution, and real ROI.
Short form native commerce is replacing organic posting as the creator default, forcing brands to rebuild budgets, briefs, and compliance workflows.
Legacy brands are hiring ambassador and affiliate leads full time, turning one off creator deals into a permanent org chart line.