Browsing: Industry Trends

Nearly half of marketers automated tasks with AI, but most can’t measure the ROI. Here’s why the payoff is going unproven.

Basis survey: 61% of marketers use AI daily, yet just 6.5% benchmark ROI, exposing a measurement gap that risks budgets.

Autonomous MarTech agents are replacing static dashboards, letting brands execute creator campaigns in real time instead of just reporting on them.

Dubai’s tiered creator pricing model is forcing brands to rethink Gulf influencer budgets, contracts, and ROI benchmarks fast.

Retail and hospitality brands now see higher LinkedIn engagement than Instagram, forcing a rethink of creator and content strategy.

Dubai’s cost per engagement rates run 30-40% above regional norms. Here’s what global brands need to budget, negotiate, and watch.

Persona matching is replacing age and gender targeting, letting brands cast creators on audience psychology, not demographic guesswork.

Nano and micro creator oversupply is flattening rates, but brands that buy on scarcity signals still win quality and ROI.

Platform M&A is reshaping influencer marketing contracts. Here’s how brands should protect data, pricing, and SLAs before signing.

As creator content becomes paid ad creative, agencies are ditching flat retainers for usage-based, performance-tied pricing models.