Browsing: Industry Trends
A category-by-category ROI breakdown of vertical video, podcasts, newsletters, carousels, and livestreams across fashion, CPG, finance, health, and tech — with conversion benchmarks brands can act on.
EMARKETER forecasts amplified creator spend overtaking raw sponsorship by 2028. Here’s how CMOs can restructure programs, contracts, and teams to compete now.
Platform ad revenue is shifting away from creator pockets. Here’s how brands should renegotiate partnership rates, exclusivity terms, and deal structures before creators adjust.
Micro-creators with high engagement and algorithmic amplification potential are delivering lower CPAs than mega-influencer deals — here’s how to build that advantage into your program.
As niche creators multiply, brands that curate by format fit and audience depth will outperform those chasing volume. Here’s the strategic framework to do it right.
GEO alone won’t win AI visibility. CMOs need a full-funnel GEM strategy combining organic AI optimization, paid placements, and creator-driven model training to dominate generative search.
A category-by-category ROI breakdown of which content formats—vertical video, podcast, newsletter, carousel, livestream—deliver the highest conversion-per-dollar across five major verticals.
EMARKETER forecasts amplified creator spend overtaking raw sponsorship by 2028. Here’s how CMOs can restructure programs, contracts, and teams to lead the shift.
Platform ad revenue is shifting away from creators toward paid placements. Here’s how brands should renegotiate rates, exclusivity, and partnership structures now.
High-engagement micro-creators with algorithmic amplification potential are beating mega-influencer deals on cost-per-acquisition. Here’s how brands should restructure their rosters now.