Browsing: Industry Trends

US creator ad spend hit $37 billion with a 26 percent jump, a signal brands should read now to protect 2027 budgets.

Analysts can’t agree if the creator economy is worth $214B or $314B. Here’s why the gap matters for your budget.

Nano creator networks topping 300,000 are forcing agencies to rebuild sourcing, vetting, and compliance from scratch.

Zero Click London signals a shift: AI search demands its own events, budgets, and metrics, separate from traditional marketing conferences.

CPM is losing relevance as brands demand acquisition-cost pricing that ties creator media spend directly to conversions and ROI.

Brands now book influencer spend as media, not marketing extras, forcing new rules for forecasting, procurement, and ROI proof.

CreatorIQ’s State of Creator Marketing report breaks down budget shifts, measurement gaps, and risk signals brands can’t ignore.

Gartner’s 2026 data shows most marketing teams are stuck piloting agentic AI, not scaling it, and the gap is costing budget cycles.

Generative search ads now pull from creator content, not brand copy. Here’s how AI search budgets are reshaping creator spend and briefs.

Awareness only influencer campaigns are losing budget fights. Here’s how conversion blended creator media plans fix the ROI gap.