Browsing: Case Studies

e.l.f. Cosmetics is testing AI generated UGC against real creator content, and the early results reveal where synthetic media still falls short.

Ryanair turns organic TikTok UGC into paid Spark Ads, cutting acquisition costs while scaling creator content as a performance channel.

e.l.f. Beauty turns viral TikTok creator songs into a reusable paid media pool, cutting production costs and scaling Spark Ads efficiently.

Ryanair’s creator-hosted ads slashed CPA across European markets by ditching polish for authenticity. Here’s the breakdown.

Liquid Death turned canned water into a billion dollar brand using absurdist UGC. Here’s the operational playbook brands can actually copy.

Pop Mart turned Labubu blind boxes into a creator-driven sales engine, offering brands a blueprint for scarcity, UGC, and ROI.

RS Group PLC’s AI driven bidding pilot lifted paid search revenue 6 percent. Here’s the methodology and risk controls behind it.

ServiceNow’s new influencer amplification lead role reveals how B2B brands are rebuilding paid media around creator-led distribution.

How e.l.f. Cosmetics turned a single TikTok sound into a billion-view creator engine, and what brands can steal from its playbook.

Sephora Squad shows how always on creator casting beats seasonal campaigns for sustained engagement, loyalty, and content velocity.