Browsing: Case Studies

Kimberly-Clark’s creator strategy reveals why consistency, cultural fluency, and tight brief architecture outperform trend-chasing for sustainable influencer program ROI.

Unilever’s shift from celebrity deals to tens of thousands of creators demands new vetting systems, attribution models, and operational infrastructure. Here’s how they built it.

Target’s dual creator program—Club Target plus Target Ambassadors—reveals how pairing commission mechanics with weekly challenges drives measurable shoppable link conversion on Instagram and TikTok.

PepsiCo rebuilt its TikTok creator brief architecture using Active Attention and Shopping Discovery data — here’s what changed and what brand strategists can replicate.

Häagen-Dazs earned organic TikTok amplification that outperformed a concurrent paid campaign in Q1 by engineering cultural moment creator briefs with precision brief architecture.

Minnesota Lottery’s AI gopher ad exposes the production standards, brand safety thresholds, and performance benchmarks every marketer needs before deploying AI creative in paid campaigns.

PepsiCo’s TikTok discovery strategy blends consideration-stage creator content, emotional engagement, and Shop integration to convert attention into CPG purchases at scale.

A regional bank and CPG brand combined organic creator posts with paid amplification on TikTok and Instagram to drive measurable sales uplift. Here’s exactly how they did it.

A regional bank and CPG brand combined organic creator posts with paid amplification on TikTok and Instagram — and measured real sales uplift. Here’s how they did it.

BPCM’s 55-creator simultaneous seeding campaign outperformed sequential drops by 3x. Here’s the operational blueprint behind it.