Browsing: Case Studies
Ralph Lauren added 6.5M new customers via its Milan Cortina Olympics creator strategy. Here’s what premium brand marketers can replicate without a nine-figure sponsorship budget.
Macy’s celebration-first creator strategy offers heritage brands a replicable playbook for reconnecting with younger shoppers through culturally anchored influencer campaigns.
How American Eagle bypassed FDA-blocked TikTok Shop using long-tail creators to drive in-store lift—with campaign architecture, attribution design, and budget lessons for regulated brands.
How Coach built AI platform visibility through creator partnerships, surfacing in ChatGPT, Gemini, and Claude recommendations—and what their CMO’s playbook means for brand discoverability.
Ralph Lauren’s 70M-follower multi-platform strategy across LINE, Douyin, and Instagram reveals a replicable playbook for luxury brands scaling social commerce across markets.
Dhar Mann Studios delivers 300M weekly views through scripted vertical drama. Here’s what brand partners must audit on integration terms, demographics, and attribution before signing.
Milani’s demonstration-first TikTok brief and expert-validation format cracked Gen Z purchase intent in mass beauty. Here’s the strategic playbook behind the results.
How one regional tourism board built a tiered nano-to-macro creator program with performance bonuses tied to visitation data — and finally proved creator ROI at the board level.
How Unilever rebuilt its creator discovery model around interests over follower counts — and what brand teams can steal from its social-first content pipeline.
Starbucks’ Green Apron Creator Program reveals how enterprise QSR brands can build proprietary TikTok creator networks with precision matching, commerce attribution, and scalable activation architectu