Browsing: Case Studies
Vessi skipped paid media and built a waterproof shoe referral engine with single-demo TikTok videos, proving one clip can outsell a campaign.
Duolingo’s TikTok owl proves unhinged comedy drives App Store rankings — here’s the content format teardown brands can actually steal.
Chewy turned pet-owning nano-creators into a TikTok subscription engine, proving small creators can drive recurring revenue better than celebrities.
Shoezone turned street-style interviews into a TikTok Shop growth engine, winning Gen Z footwear shoppers without discounting its brand.
HelloFresh pairs celebrity-driven brand campaigns with an AI-optimized affiliate program, proving reach and performance marketing can coexist.
Sephora’s kids’ beauty backlash exposed a creator vetting blind spot every beauty brand needs to fix before regulators do it for them.
Sephora’s tween beauty backlash exposed gaps in creator vetting — here’s the compliance playbook brands are adopting now.
Chamberlain Coffee skipped celebrity-founder hype and used nano-creator seeding on TikTok to earn grocery shelf space instead.
Ridge Wallet skipped discounts and built a nine-figure accessories brand on founder-led TikTok product demos instead.
Scrub Daddy’s founder turned a $100K Shark Tank deal into a $200M brand by treating TikTok like a media company, not an ad channel.