Browsing: Case Studies

Estée Lauder’s global framework standardizes influencer roles across 20+ brands, cutting redundancy and giving regions room to localize.

Whatnot’s livestream auction format turned collectibles resellers into its highest-LTV creator cohort by rewarding urgency, trust, and repeat buying.

Trader Joe’s spends $0 on paid media yet dominates word-of-mouth marketing — here’s the employee advocacy framework brands can copy.

A B2B software company turned LinkedIn Expert Creator partnerships into a repeatable pipeline engine, cutting CAC and warming enterprise deals faster.

Prime Hydration skipped retail media spend entirely, turning KSI-Logan Paul drama into convenience store shelf velocity that outsold Gatorade.

Duolingo’s Streak Society perks and creator-led launches drove a 20% renewal lift — here’s the retention playbook brands can steal.

Poppi rebuilt trust after its FTC health-claims settlement by shifting TikTok Shop livestream cadence toward nano-creators. Here’s the playbook.

A 12-person nano-creator collective used an AI discovery stack to land 40+ brand deals in four months. Here’s the exact system.

A regional grocer turned weekly creator cook-alongs into a repeatable playbook for measurable in-store traffic lift.

Graza turned a squeeze bottle into a TikTok comedy prop, proving unconventional packaging can drive real retail sell-through.