Browsing: Case Studies

BPCM’s 55-creator simultaneous seeding campaign outperformed sequential drops by 3.2x — here’s the operational blueprint behind it.

Three brands tackled creator trend integration in Q1—only one earned organic amplification. Here’s what separated their brief architecture and timing.

BPCM’s CeraVe x Michael Cera campaign reveals how brand affinity matching outperforms demographic targeting for viral influencer ROI.

Coca-Cola, Hershey, and United Airlines use AI identity resolution to prove marketing value to the C-suite with fan and consumer data.

Starface’s coordinated creator bursts around limited-edition drops reveal precise mechanics for timing, seeding depth, and SKU-specific briefing that lift sales.

Peloton turned fitness instructors into a multi-platform creator program that boosted subscriber retention and new member acquisition. Here’s the playbook.

Virgin Voyages’ 1,000-creator cruise exposes the real risks of high-volume multi-creator campaigns—and what brand strategists must learn from the bet.

Duolingo built a scalable UGC content engine most brands admire but can’t replicate. Here’s the operational blueprint behind their creator army model.

Stanley’s tumbler dominance reveals a replicable playbook of micro-influencer seeding, viral moments, and scarcity mechanics every CPG brand can steal.

Airbnb’s multi-market creator strategy turns local influencers into booking engines, proving shoppable content beats awareness-only campaigns in saturated travel markets.