Browsing: Case Studies

La Redoute’s 80-plus creator Black Friday campaign hit 14 percent ROI by pairing tiered creator mix with hard sales attribution.

GameSquare and Chartis are building a standardized measurement layer for creator impact, aiming to make influencer ROI as auditable as media spend.

Rare Beauty’s Rare Impact Fund shows how mental health creator partnerships build measurable brand trust without sacrificing authenticity.

WEBTOON built an in-house creator economy team to turn webcomic IP into licensing, ad, and brand revenue at scale.

Princess Polly runs 11,000 micro creators at once. Here’s the cost per acquisition math brands can actually learn from.

Huda Beauty’s tiered creator mix blends mega, micro, and employee voices. Here’s what CPG brands can replicate without the budget.

Starbucks is pulling UGC commissioning in-house, a move that signals where brand-side creator ops are headed next.

e.l.f. Beauty grew from a small creator roster to 15,900 partnerships in a year. Here’s the operational playbook behind the scale.

Huda Beauty’s creator tier engagement tracking turns content into measurable sales data, giving brands a replicable model for ROI-driven influencer programs.

Fabletics turned everyday customer photos into a subscription flywheel. Here’s the influencer strategy behind its repeat purchase engine.