Browsing: Case Studies

Fenty Beauty’s shade-range micro-creator strategy still drives category leadership five years on. Here’s the brand playbook behind it.

Blueland turned bathroom cabinets into brand billboards by paying nano-creators for home tours, building a refill category from scratch.

Blueland turned refillable cleaning products into a creator category by mobilizing nano-creators for authentic home tour content.

Duolingo’s owl has trend-jacked TikTok weekly for three years without repeating a format. Here’s the operational system behind it.

Chamberlain Coffee skipped celebrity muscle and used a nano-creator seeding strategy to earn real Target shelf space. Here’s the playbook.

Duolingo’s unhinged owl content isn’t just brand awareness — it’s a TikTok Shop merch engine other brands should study.

Grubhub skipped celebrity deals and used a TikTok micro-creator food review program to drive app installs at a fraction of the cost.

Chamberlain Coffee turned Instagram Broadcast Channels into a zero-paid-media retention engine, converting casual fans into repeat buyers.

Function of Beauty turned its haircare quiz into TikTok creator briefs, scaling personalized content without sacrificing performance or compliance.

Chubbies turns nano-creator absurdist comedy into sell-out novelty shorts drops — here’s the content format teardown brands can steal.