Browsing: Case Studies

Foxtel’s rebrand to DAZN Media+ fuses sports viewership data with creator advertising, and brands need a playbook for it now.

TP-Link’s influencer program shows how a hardware brand builds a direct acquisition channel, sidestepping retail margins and ad fatigue.

Coty rebuilt its influencer program around revenue attribution, cutting spend on vanity metrics and doubling down on creators who actually sell.

Estee Lauder’s AI shopping roadmap signals where brand innovation budgets are heading, and what marketers should copy or skip.

CeraVe turned a viral celebrity name mix-up into a dermatologist-backed campaign that drove measurable sales lift, and the playbook is repeatable.

QYOU Media’s Chatter Studios India expansion shows how offshoring vertical video cuts per-asset costs without sacrificing brand-safe quality.

e.l.f. Beauty turned TikTok Shop livestreams into a nine figure revenue channel. Here’s the operational playbook brands can actually copy.

Advertising Week’s $100 million Dhar Mann deal target breaks down into licensing, CPMs, and studio economics brands should model before copying it.

Estee Lauder’s AI Everywhere strategy shows how beauty brands can scale creator ops without losing the human touch.

Liquid Death turns micro creator UGC into a trackable revenue engine using unique codes, whitelisting, and tiered payouts instead of flat fees.