Browsing: Case Studies
Estee Lauder’s AI Everywhere strategy shows how beauty brands can scale creator ops without losing the human touch.
Liquid Death turns micro creator UGC into a trackable revenue engine using unique codes, whitelisting, and tiered payouts instead of flat fees.
Alo Yoga’s affiliate equity model pays creators like partners, not vendors, and it’s rewriting the ROI math on influencer commissions.
Prime Hydration’s creator-owned brand model shows how founder equity, not paid sponsorships, built a billion-dollar beverage business.
New York Fashion Week now runs on creator ROI, not just front-row seats. Here’s how brands measure and mitigate risk.
Henkel’s retail media playbook shows how FMCG brands can fuse creator commerce with first-party retail data for measurable ROI.
e.l.f. Cosmetics turns organic UGC into paid dark posts through creator whitelisting, cutting CPMs while keeping FTC compliance intact.
Klook’s Kreator Shops turns travel creators into shoppable storefronts, giving brands a new affiliate channel with built-in booking data.
Radisson’s Creator Hub turns everyday guests into content engines, cutting OTA dependency and lifting direct bookings measurably.
New Engen’s Grapevine acquisition shows how brands scale UGC from awareness to conversion without losing creative quality or compliance control.