Browsing: Case Studies

Scrub Daddy’s founder turned a $100K Shark Tank deal into a $200M brand by treating TikTok like a media company, not an ad channel.

Ryobi turned everyday nano-creators into its highest-ROAS acquisition channel by trading polish for authentic DIY tool reviews.

A UK fashion retailer rebuilt its TikTok Shop livestream schedule around under-45 browsing data and cut acquisition costs while lifting watch time.

A DTC supplement brand cut discovery costs 40% by swapping manual vetting for an AI-native influencer platform. Here’s the playbook.

Solo Stove turned one demo video and a nano-creator seeding program into a repeatable, multi-season sales engine without paid media.

Solo Stove turned nano-creator fire pit demos into a repeatable, multi-season engine driving sustained sales without paid media spikes.

HelloFresh pairs celebrity-led campaigns with an always-on affiliate program, proving reach and retention aren’t an either/or budget decision.

A mid-size supplement brand tripled conversion by replacing static product pages with TikTok Shop demos, live proof, and creator-led trust.

Stanley’s nano-creator seeding turned a century-old tumbler into a TikTok phenomenon and a case study every brand should study.

Chubbies built a cult following on absurdist nano-creator comedy instead of discounts, proving brand voice can outperform price cuts.