Browsing: Case Studies

Poppi’s kitchen-table content series shows how brands rebuild trust after a health claims lawsuit with founder-led transparency.

YETI skipped national ads and built a premium cooler category through local guide partnerships and outdoor nano-creator seeding. Here’s the playbook.

Stanley’s TikTok resurgence wasn’t luck. It was disciplined nano-creator seeding that brands can replicate step by step.

Cava turned regional nano-creator seeding into a market-testing engine, using real customer data to guide its national menu expansion.

A regional QSR chain skipped national ads and used TikTok’s Local Feed to drive store-level foot traffic at a fraction of the cost.

Cava skipped celebrity endorsements, using nano-creator regional testing to de-risk its national menu expansion and cut CAC.

A mid-size skincare brand cut paid acquisition costs by pairing Tagshop’s shoppable UGC with AI targeting instead of scaling ad spend.

Chagee entered the US market using nano-creator tea-ritual content instead of celebrity spend, turning a foreign category into a habit.

Duolingo’s owl went from meme to merch by turning UGC into a repeatable, zero-paid-media commerce pipeline brands can actually copy.

Aldi UK turned dead stock into demand by handing it to nano-creators — here’s the operational playbook behind the sell-outs.