Browsing: Case Studies

BBVA’s 15% response-time cut in generative AI customer service offers a real benchmark for enterprise AI ROI — here’s what brands should take from it.

BB Ki Vines Productions shows how one YouTuber turned a single comic character into a multi-format entertainment company brands can actually partner with.

Duolingo built a billion-view marketing engine with zero traditional ad spend, just an unhinged owl and a real content strategy.

Chagee turned livestream commerce and nano-creator seeding into a US tea category playbook, proving education beats discounting at launch.

Feastables uses nano-creator taste tests to win retail shelf space, turning candy-aisle skepticism into proof buyers can’t ignore.

Aritzia sold out its Effortless Pant using a nano-to-macro creator ladder instead of discounting, proving seeding beats sales for full-price demand.

Chagee built a US tea category on TikTok Shop livestream commerce, skipping celebrity endorsement entirely. Here’s the playbook.

How Liquid Death built a billion-dollar beverage brand on nano-creator comedy and zero traditional ad spend.

Ryobi turned $50 nano-creator seeding into its top-performing acquisition channel, beating paid social ROAS with garage reviews.

Vessi turned waterproof shoe demos into a TikTok Shop growth engine, proving referral loops beat celebrity spend for durable, repeatable sales.