Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Rhode’s zero-warehouse creator seeding model turns every US launch into a sellout by trading paid media for trust-driven scarcity.
A LinkedIn collaborative article playbook for briefing executive creators so B2B brands win AI-enhanced search visibility and thought leadership.
How UK beauty retailers built age-gated TikTok Shop livestreams to sell alcohol-adjacent skincare without tripping compliance or losing conversion.
Pinterest’s 4-month discovery window rewards holiday Video Pins planned now — here’s how brands should brief creators and structure content.
Pinterest’s four-month discovery window means holiday Video Pins need a seasonal playbook, not a Q4 scramble.
A Nextdoor local business strategy for multi-location retailers: how to brief neighborhood creators for measurable, store-level foot traffic.
A tactical guide to using Instagram Notes and Close Friends for believable brand intimacy without triggering audience skepticism.
Feastables let AI shopping agents buy snacks autonomously via Amazon’s Universal Commerce Protocol — here’s what it means for brand strategy.
Meta’s Andromeda update rewards only the top-performing creative variants, forcing CPG brands to overhaul how they test, brief, and scale ads.
Grind Coffee hit 30% TikTok Shop Live conversion rates. Here’s the exact playbook UK brands can copy for host selection, pricing, and follow-up.