Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
QYOU Media’s Chatter Studios India expansion shows how offshoring vertical video cuts per-asset costs without sacrificing brand-safe quality.
A brand playbook for Snapchat Sponsored AR Lenses, covering costs, creator pairing, measurement, and try-on conversion tactics.
A practical guide to using YouTube local affiliate shopping tags to drive foot traffic and measurable sales for brick and mortar brands.
YouTube’s impression based view count is reshaping creator rate negotiations, and brands that don’t adjust their CPM math are overpaying.
YouTube’s Local Affiliate Product Tags let creators sell nearby inventory in-video. Here’s how brands should budget, structure, and measure it.
YouTube’s impression-click view model exposes inflated view counts, forcing brands to rebuild creator rate cards around real intent signals.
e.l.f. Beauty turned TikTok Shop livestreams into a nine figure revenue channel. Here’s the operational playbook brands can actually copy.
A practical guide to structuring Amazon Creator Connections offers that actually convert India’s creator economy into affiliate sales.
YouTube long-form retro-monetization turns old Shorts into RPM-earning long uploads. Here’s how brands should budget and measure it.
Amazon Live and the Amazon Influencer Program are not the same channel. Here’s how brands should budget, brief, and measure each.