Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A regional credit union beat paid search on cost-per-new-account using nano-creator explainer videos. Here’s the exact playbook.
A platform playbook for DMOs building nano-creator portfolios that balance broad reach with the niche trust travelers actually book on.
A platform playbook for travel brands turning TikTok wanderlust content into trackable bookings, with attribution, creator, and budget tactics.
Viator turned commission-based creator partnerships into a trackable booking channel, proving travel micro-creators drive real revenue, not just reach.
TikTok Shop keeps eating social commerce alive. Here’s what brands must build to win discovery before competitors lock it down.
ThredUp’s nano-creator resale hauls beat paid social on CPA, proving unboxed thrift finds convert better than polished ads.
A Reddit high-intent community playbook for brands that need subreddit-native content to survive mod bans and AI spam filters.
A brand playbook for structuring Snapchat Creator Network content around AR try-on commerce to win Gen Z discovery and shorten the path to purchase.
A brand playbook for structuring Pinterest Idea Pins so AI-curated feeds surface product discovery content and drive shoppable clicks.
A TikTok Shop affiliate commission ladder playbook for structuring tiered payouts that keep top-performing creators selling past launch week.