Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Lemon8 is pulling beauty and lifestyle engagement from TikTok. Here’s how brands should evaluate the platform before budgets shift.
Threads creator monetization is live, but payout structures and ad revenue sharing still lag competitors. Here’s what brands should know before committing budget.
Instagram now suppresses recycled creator content, so brands must audit originality before signing deals to protect reach and ROI.
YouTube Shorts expansion is reshaping budget splits across TikTok and Reels, here’s how brands should rebuild their short form strategy.
LinkedIn’s Creator Hub pivot ends reach guarantees, forcing brands to rethink B2B influencer ROI and measurement.
Instagram’s Your Algorithm controls let users reshape ranking signals, forcing brands to rethink reach, targeting, and creator strategy.
TikTok’s zero commission window in the UK, France, Germany and Japan won’t last. Here’s how to prioritize market entry before fees return.
Dunkin’s Charli drink turned a TikTok star’s fandom into app downloads and sales, a case study every brand still mines for lessons.
Learn how YouTube Shorts watch time signals shape branded content ranking, and how to brief creators for retention instead of vanity views.
Twitch Drops turn passive viewers into tracked, rewarded fans. Here’s how brands structure campaigns that actually drive watch time and ROI.