Influencers Marketing News
Latest Case Studies
A beauty brand turned 19 seeded creator posts into Meta Partnership Ads and lifted landing-page conversion 73%. Here is how the pipeline works, what to verify, and how to test it before Black Friday.
Instacart’s job post reveals a 6 to 12 creator partnerships per month pipeline. Here is how brands can copy the operating model, budget logic and compliance guardrails behind it.
L’Oréal’s creator job postings point to a mature playbook: pro advocacy, social leadership, and a data layer to prove ROI. Here is what brand teams can copy.
Guides & Resources
TikTok Shop now has its own app. Here is how brands can move creator partnerships across, protect commissions and content, and keep sales momentum while the rules are still unclear.
TikTok Shop’s standalone app moves live shopping checkout in-app. Here is how brands should rewrite creator scripts for it, cover compliance, and test before scaling.
A brand playbook for YouTube Shopping Live holiday launches: creator selection, product tagging, run-of-show, and FTC disclosure, so your streams convert instead of just entertaining.
Set up Amazon Creator Connections and Amazon Live campaigns the right way: eligibility, briefs, payout mechanics, disclosure checks and a pilot plan that protects your margin.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →