Influencers Marketing News
Latest Case Studies
How e.l.f. Beauty’s performance-linked compensation model for mid-tier creators delivered 20% year-over-year ROI gains — and what brand strategists can replicate from their playbook.
Gap’s music-video-style creator campaign outperformed standard influencer sponsorships on engagement and conversion. Here’s what the brief architecture, casting, and distribution got right.
Benihana’s Q2 creator campaign drove measurable reservation lift using immersive experience content — here’s what their brief architecture, platform mix, and earned vs. paid strategy teach brand marke
Guides & Resources
Discord and Twitch creator strategy for brand marketers: how to build high-trust partnerships with streamers and server owners without triggering the anti-ad backlash.
Music video-style brand spots on YouTube deliver stronger engagement but at 3-5x production cost. Here’s the CPM and ROI benchmarking data media buyers need to decide.
Learn how to evaluate YouTube creator-podcast bundle inventory, assess CPMs, audience overlap, and compliance risk before committing budget to bundled creator deals.
TikTok Shop’s embedded product links demand a new creator brief architecture. Here’s how brand teams should brief placement timing, narrative integration, and disclosure for direct commerce.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →