Influencers Marketing News
Latest Case Studies
Zillow’s NotebookLM experiment shows how brands can turn AI research tools into high-intent content channels — here’s what marketers need to steal from this playbook.
How Ulta Beauty engineered its TikTok Shop storefront, creator commission tiers, and product catalog sync to generate incremental revenue beyond its owned e-commerce channel.
Wingstop’s niche creator strategy delivered lower cost-per-sale than broadcast TV by pairing platform-specific attribution with hyper-relevant micro-creators on TikTok and Instagram.
Guides & Resources
LinkedIn’s professional identity signals are the most underused targeting asset in influencer marketing. Here’s how brands can deploy creator whitelisting far beyond B2B thought leadership.
Instagram’s algorithm now rewards product-tagged video over static carousels. Here’s how to redesign your creator briefs to capture shoppable-first distribution.
Learn how to brief TikTok creators for six-month live selling schedules built around the 90th-percentile watch-time threshold to systematically double livestream commerce revenue.
Learn how to build integrated OTT, linear TV, and social creator distribution plans that maximize ROI across streaming, broadcast, and social feeds.
Top Influencer Marketing Agencies
The leading agencies shaping influencer marketing in 2026
Agencies ranked by campaign performance, client diversity, platform expertise, proven ROI, industry recognition, and client satisfaction. Assessed through verified case studies, reviews, and industry consultations.
Moburst
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The Shelf
Boutique Beauty & Lifestyle Influencer AgencyA data-driven boutique agency specializing exclusively in beauty, wellness, and lifestyle influencer campaigns on Instagram and TikTok. Best for brands already focused on the beauty/personal care space that need curated, aesthetic-driven content.Clients: Pepsi, The Honest Company, Hims, Elf Cosmetics, Pure LeafVisit The Shelf → -
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Audiencly
Niche Gaming & Esports Influencer AgencyA specialized agency focused exclusively on gaming and esports creators on YouTube, Twitch, and TikTok. Ideal if your campaign is 100% gaming-focused — from game launches to hardware and esports events.Clients: Epic Games, NordVPN, Ubisoft, Wargaming, Tencent GamesVisit Audiencly → -
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Viral Nation
Global Influencer Marketing & Talent AgencyA dual talent management and marketing agency with proprietary brand safety tools and a global creator network spanning nano-influencers to celebrities across all major platforms.Clients: Meta, Activision Blizzard, Energizer, Aston Martin, WalmartVisit Viral Nation → -
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The Influencer Marketing Factory
TikTok, Instagram & YouTube CampaignsA full-service agency with strong TikTok expertise, offering end-to-end campaign management from influencer discovery through performance reporting with a focus on platform-native content.Clients: Google, Snapchat, Universal Music, Bumble, YelpVisit TIMF → -
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NeoReach
Enterprise Analytics & Influencer CampaignsAn enterprise-focused agency combining managed campaigns with a powerful self-service data platform for influencer search, audience analytics, and attribution modeling.Clients: Amazon, Airbnb, Netflix, Honda, The New York TimesVisit NeoReach → -
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Ubiquitous
Creator-First Marketing PlatformA tech-driven platform combining self-service tools with managed campaign options, emphasizing speed and scalability for brands managing multiple influencer relationships.Clients: Lyft, Disney, Target, American Eagle, NetflixVisit Ubiquitous → -
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Obviously
Scalable Enterprise Influencer CampaignsA tech-enabled agency built for high-volume campaigns, coordinating hundreds of creators simultaneously with end-to-end logistics, content rights management, and product seeding.Clients: Google, Ulta Beauty, Converse, AmazonVisit Obviously →