Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Promo code affiliate payouts trigger 1099 obligations most brands miss. Here’s how to build a compliant, scaled reporting system.
Misclassified creators can trigger IRS penalties, back pay claims, and state fines. Here’s how to audit contractor classification risk before it audits you.
New platform regulations are quietly throttling organic creator discovery, forcing brands to rethink reach, budget, and risk strategy.
A practical guide to building a creator program on promo codes and affiliate links that proves real revenue, not just reach.
A CFO-ready framework for budgeting agentic AI marketing tools in 2027, covering allocation buckets, risk reserves, and ROI proof points.
A practical planning model for forecasting affiliate marketing’s share of your 2027 influencer budget, with inputs, risks, and next steps.
Quarterly creator campaigns leave money on the table. Here’s how to build a budget cadence that funds always-on creator programs year-round.
A planning framework for hardware and tech brands to build creator-led acquisition into a measurable, budget-defensible channel.
Scaling past 100 creator partners breaks flat team structures. Here’s how to redesign roles around relationship leads, not just campaign managers.
A practical guide to adapting Benelux’s 44.4 percent ROI benchmark into a KPI framework built for US influencer programs.