Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing a marketing strategy for high-growth startups in saturated markets requires sharper choices, not louder tactics. When every competitor claims…
In 2025, saturated categories reward startups that out-learn and out-execute incumbents, not those that shout the loudest. Developing A Marketing…
Brands across Europe now deploy autonomous chatbots, virtual influencers, and AI sales agents that act without real-time human oversight. That…
Building an agile marketing workflow is now a core capability for teams navigating constant algorithm updates, privacy shifts, and feature…
Global creator businesses move money across borders at high velocity, but U.S. sanctions rules can turn a routine payout into…
Scaling Personalized Marketing Outreach Without Sacrificing Data Security is no longer a niche concern in 2025; it is a core…
In 2025, brands face tougher scrutiny when making carbon neutral marketing claims. Regulators, platforms, investors, and customers now expect evidence,…
Building a Marketing Center of Excellence within a global organization is one of the fastest ways to align brand, demand,…
Navigating legal disclosure requirements for sustainability and ESG is now a board-level priority in 2025, as regulators, investors, and customers…
Investors routinely price more than factories, patents, and cash flows; they price trust, preference, and pricing power. Knowing How To…