Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical compliance checklist for brands deploying AI shopping agents as FTC endorsement guidance expands to cover autonomous purchase recommendations.
A vendor due-diligence checklist for AI creator-matching platforms, so brands stop buying inflated match-accuracy claims.
A compliance framework for FTC disclosure language when livestream countdown timers reset mid-broadcast, protecting brands from deceptive urgency claims.
TikTok’s AI-label tags can undercut FTC disclosure rules on the same post. Here’s how brands close that gap without inviting an audit.
A practical compliance matrix for brands facing UK under-16 and Australian age-verification rules colliding in Q1 2027.
Reach metrics won’t survive a CFO review. Here’s how to build a creator program business case using CPA and sales lift instead.
A practical audit framework for brand legal teams to test livestream countdown timers against FTC deceptive-urgency and scarcity rules.
TikTok’s AI remix tools can alter sponsored content after publish—here’s the exact consent clause language brands need before that happens.
A clause-by-clause guide to drafting TikTok Shop livestream disclosures that survive both FTC scrutiny and state deceptive-urgency statutes.
Three regulators, three age thresholds, one compliance headache — here’s how brands can build a single global youth-adjacent creator standard.