Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
ARPP-certified creators deliver measurable engagement lifts. Here’s how brand teams should weight certification in roster decisions and configure discovery platforms to surface credentialed talent.
Audit your creator roster against three non-negotiable skills—video production quality, audience-state insight, and disclosure compliance—before budget decisions lock in.
A practical sequencing guide for brand teams ready to layer AI into discovery, brief generation, and performance monitoring without disrupting live creator relationships.
As AI agents take over creator discovery, outreach, and contracts, brand teams need a clear staffing model that defines where human judgment must stay firmly in the loop.
Learn how enterprise and professional services brands should structure LinkedIn and YouTube creator programs to win citations in the AI research interfaces driving 94% of B2B buying decisions.
BCG’s survey shows 32% of CMOs claim agentic marketing leadership, but most can’t scale it. Here’s how to read the data and build the capability roadmap that closes the gap.
JioHotstar’s 60% voice-activated discovery rate signals a critical inflection point for global brands building creator content strategies around audio-native formats.
Disclosure compliance drives 50%+ engagement lifts. Here’s how briefing and contract teams should reframe FTC requirements as a measurable performance lever, not legal overhead.
A quarter-by-quarter roadmap for brand analytics teams replacing vanity metrics with holdout-tested sales lift and CPA data that finance leadership will actually approve.
Brands feeding real-time behavioral state data into creator briefs are reaching consumers at peak purchase intent — here’s how the signal-to-brief workflow actually operates.