Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide to FTC endorsement rules for brands whose products get recommended by AI chatbots surfacing sponsored creator content.
A practical Q1 checklist for reconciling TikTok Shop’s Real IP merchant freeze with state naming rules before it stalls your storefront.
A practical framework for auditing creator contracts against the FTC’s line-by-line script standard, with clause tests and risk tiers.
A practical framework for auditing, scoring, and diversifying your creator and agency vendor stack before the next acquisition blindsides you.
A practical framework for tracking VAT, customs duty, and gift-tax exposure when seeding products to creators across the US, UK, and EU.
A clear guide to writing an AI training-data consent clause that stops vendors from fine-tuning LLMs on your creator content without permission.
Loyalty data feeding AI creator-matching tools creates FTC and privacy exposure — here’s how legal teams should draft the rider.
When AI shopping agents add products to cart without a human click, brands need new FTC disclosure language before regulators write it for them.
TikTok’s countdown timers can trigger FTC deceptive-scarcity claims. Here’s how brands should audit livestream mechanics before holiday selling ramps up.
New York’s synthetic performer law and platform AI labels don’t match — here’s how to satisfy both without duplicate disclosures.