Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
FTC compliance and integrated storytelling aren’t opposites. Here’s how legal and strategy teams can jointly redesign campaign architecture to satisfy both.
Creator inventory is now a mainstream media buying category. Here’s how brand strategists should redesign partnership architecture for the streaming era upfronts landscape.
As brands embed sponsorships inside creator narratives, FTC “clear and conspicuous” standards still apply. Here’s how to rebuild your disclosure architecture before enforcement finds you.
A step-by-step age-verification workflow that satisfies EU algorithmic design rules, FTC youth marketing guidance, and platform enforcement—simultaneously.
How to structure creator agreements with dupe-fluencers—contract language, content approval architecture, and authenticity standards that convert anti-consumption creators into genuine brand advocates
How brands should evaluate creator-adjacent ad placements on YouTube, TikTok, and ad-supported streaming tiers versus traditional upfront commitments when targeting younger mobile-first audiences.
The Take-It-Down Act’s enforcement deadline is here. Here’s how brand legal teams should audit creator agreements and platform standards before liability finds them.
EU rules banning addictive design features on Instagram and TikTok are forcing brands to overhaul how they audit creator campaigns reaching under-18 audiences across European markets.
Creator content sharing the TV upfronts stage signals that brand media buyers must integrate creator inventory into unified video planning—not treat it as a separate digital budget line.
Integrated storytelling is replacing the sponsored post. Here’s how smart brands are writing creator briefs that embed products into narrative—not ad breaks.