Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The EU’s DSA ruling against Meta previews how U.S. state AG lawsuits over addictive design could reshape brand risk and platform strategy.
Marketing loses budget battles it should win because it can’t quantify its own influence — here’s a framework to fix that.
A practical CMO self-evaluation framework for the agentic AI era, covering the skills, gaps, and metrics marketing leaders must master now.
The EU autoplay and infinite-scroll ban forces brands to rethink continuous-feed campaigns—here’s how to rework creative without losing performance.
Google, Meta, and TikTok each define AI-generated ad labeling differently — here’s how brands build one compliance standard across all three.
Before granting spend authority to AI media-buying agents, brands need clear decision rights, not just technical guardrails.
A state-by-state legal playbook for auditing AI voice-cloning in localized ad dubbing against right-of-publicity statutes.
When platforms remix sponsored content algorithmically, who owns the disclosure failure? Contract language that closes the brand liability gap.
How ASCI’s rules on AI-generated endorsements shape disclosure, liability, and creator vetting for brands launching in India.
The EU’s new parcel duty rules mean legal teams must rewrite creator contracts now to cover gifting costs, disclosures, and customs liability.