Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Courts worldwide now hold brands liable for scripted creator content. Here are the cross-border contract clauses you need immediately.
Warner Bros. Discovery’s measurement shift reveals how mid-market brands can replace CPM reporting with impact-driven KPIs that prove real business outcomes.
A strategic framework for choosing between multi-creator activation events and sequential campaign drops to maximize brand ROI.
Fashion brands now select creators based on proven sales lift, reshaping briefs, rosters, and ROI measurement across luxury influencer programs.
Reactivating dormant creator partnerships cuts acquisition costs and leverages built-in audience trust — here’s the relationship-first playbook.
Emerging brands can outperform big-budget competitors by building nano and micro-creator networks optimized for conversion, specificity, and community-first activation.
The 60-second AI creative standard is forcing brand teams to rebuild review processes, pre-approve asset libraries, and deploy templates in minutes.
The FTC is expanding disclosure liability to brands that shape creator content. Here’s how legal teams must adapt campaign involvement reviews.
Rebuild your influencer roster around revenue, not reach, using sales attribution, intent signals, and conversion benchmarks to drive real ROI.
Courts worldwide now hold brands liable for creator content they briefed or shaped. Here’s how to fix your protocols before enforcement catches up.