Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A four-quarter roadmap for shifting B2B content budgets from generic brand posts to credentialed expert influencer programs.
A zero-based budgeting model for shifting post-purchase support spend to AI agents without sacrificing personalization or retention.
When Klaviyo, HubSpot, and Salesforce agents can spend budget autonomously, brands need a decision-rights map before chaos writes the policy for them.
CMOs can turn LinkedIn’s Company Attribution Report into board-ready proof of multi-touch B2B influence — here’s how to build the case.
When AI marketing agents trigger dual FTC and state privacy violations, brands need a pre-built escalation protocol, not a scramble.
When AI composer tools draft creator-endorsement copy in email and SMS, the FTC now holds brands liable — here’s how to manage that exposure.
A LinkedIn Live and Stories compliance checklist for disclosing paid B2B influencer content without tanking engagement or inviting FTC scrutiny.
A practical guide to drafting DPAs for AI customer-service agents that touch post-purchase PII, with clauses brands actually need.
Klaviyo-Agency and MarTech M&A demand a formal vendor concentration risk register entry — here’s how to build one boards will accept.
A practical legal framework for spotting when LinkedIn product demos require FTC material connection disclosures, before regulators do it for you.