Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A planning framework for hardware and tech brands to build creator-led acquisition into a measurable, budget-defensible channel.
Scaling past 100 creator partners breaks flat team structures. Here’s how to redesign roles around relationship leads, not just campaign managers.
A practical guide to adapting Benelux’s 44.4 percent ROI benchmark into a KPI framework built for US influencer programs.
Multi-tier affiliate chains hide sub-affiliates from brand view, creating FTC disclosure gaps that auditors and regulators are now targeting.
Vendor lock-in risk in creator platforms can trap years of relationship data. Here’s the legal review brands need before signing or renewing.
Flying creators overseas for brand trips triggers visa, labor, and tax exposure most marketing teams never plan for.
A standardized base contract framework cuts legal risk and negotiation time across 100+ creator rosters without sacrificing flexibility.
When AI answer engines misquote a creator’s claims, brands foot the bill. Here’s who actually holds liability and how to limit exposure.
In-person influencer event risk spans sweepstakes law, waivers, and venue contracts. Here’s how brands protect IRL activations before 2026.
Affiliate budgets climbed 27.9 points, but sub-affiliate networks still hide disclosure gaps that trigger FTC liability.