Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Retail media networks blur creator content and paid placement—here’s how brands audit sponsored product disclosure compliance on Amazon and Walmart Connect.
Circana’s data shows small and mid-sized brands, not mega-influencer deals, hold the biggest untapped ROI in influencer marketing right now.
A commercial-truth creative brief template that lets legal, brand, and creators agree on facts before content goes live.
A commercial truth brief lets brands protect legal and claims requirements without stripping the creator voice that drives performance.
CFOs are done funding reach. Here’s how to prove creator economy ROI with CPA and sales lift in the same cycle paid search gets audited.
A pre-campaign legal checklist for TikTok Shop countdown timers, built for the FTC’s tightened scarcity-claim enforcement.
How brands should draft AI agent liability riders to allocate blame and cost when autonomous media buyers make FTC-scrutinized errors.
Why AI model deprecation clauses in creator-matching vendor contracts are now essential to protect live campaigns from silent LLM retraining.
One unified FTC disclosure standard for gifted and affiliate creator posts cuts legal risk across TikTok, Instagram, and YouTube.
TikTok’s expanded privacy disclosures don’t erase state consent duties—brands still need documented, jurisdiction-specific opt-ins for creator targeting.