Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A quarterly planning template for always-on creator programs across eight platforms: cadence, budget splits, compliance checks and a review ritual that holds up when one channel stalls.
A repeatable creator sourcing system replaces ad hoc hunting with a scored pipeline, clear gates, and a bench. Here is the blueprint fast-scaling brands use to grow without vetting chaos.
Most creator programs are staffed for campaigns, not lifecycles. Here is a five-stage framework for structuring full-cycle creator teams with clear ownership, handoffs, and budget protection.
A practical org chart for a VP of Creator Partnerships: reporting lines, direct reports, decision rights and a 90-day hiring sequence for enterprise brands that want accountable creator programs.
New UK and EU age verification mandates are rewriting the rules for cross-border livestream commerce, from host vetting to virtual gifting.
AI-generated disclosure labels can fail the FTC’s clear and conspicuous test. Here is how brands and agencies can audit placement, wording, and format before a regulator does it for them.
LATAM cross-border creator contracts now hinge on LGPD, LFPDPPP and PDPA transfer rules brands can’t paper over with boilerplate.
Virtual gift age verification isn’t optional anymore. Here’s the exact checklist brands need before greenlighting a livestream gifting campaign.
Before a livestream campaign goes live, brands must verify gifting age rules, host eligibility and audience risk. Here is the pre-flight checklist for virtual gift compliance.
A practical org chart framework for assigning full funnel ownership across Instagram, TikTok, YouTube, and LinkedIn creator programs.