Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for structuring shared creator pools across sister brands without triggering exclusivity disputes or legal exposure.
A practical legal framework for verifying vendor “real time” AI forecasting claims, closing disclaimer gaps, and avoiding FTC exposure.
A practical framework for CFOs to amortize consumption-based AI martech costs across budget lines without distorting ROI math.
Real time customer pipelines feeding AI models create new data breach notification obligations that most brand and legal teams haven’t mapped yet.
Section 5 bans “unfair or deceptive” practices, and AI recommendation engines that push margin over relevance may already be violating it.
A practical guide to building a creator economy P&L that finance actually trusts, from cost taxonomy to revenue attribution.
One creator post crossing search, social, and affiliate can trigger three separate FTC disclosure standards at once. Here’s how to cover all of them.
A quarter-by-quarter budget model for shifting influencer spend from one-off campaign bursts to durable, always-on creator infrastructure.
In-store employee filming creates real insurance and liability gaps most retail and CGL policies never anticipated.
A practical framework for sizing, structuring, and funding an in house creator strategy team without stalling program velocity.