Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A job description framework for hiring a Creator Partnerships Specialist, built from how Google and Coty structure the role.
Follower counts don’t pay bills. Here’s how to rebuild creator KPI frameworks around CAC and LTV for real ROI proof.
A practical org design guide for building a revenue first creator partnership team, with roles, reporting lines, and incentive structures for 2027.
Meta can hold brands liable for crypto and fraud ad violations run by creators. Here’s how to vet content before it publishes.
Performance deals without revenue verification and audit rights clauses leave brands unable to confirm what creators actually earned or delivered.
Unified attribution models quietly move identity data across borders, creating GDPR transfer and consent risks most brands never audit.
A liability review checklist for AI generated influencer ads, built for brands navigating new risk after Meta’s settlement over synthetic endorsements.
Live shopping disclosure failures on TikTok Shop reveal how brands, not just creators, now carry FTC enforcement risk during real-time selling.
A budgeting playbook for scaling UGC as an acquisition channel without blowing spend on deal structures that don’t hold at volume.
Learn how to set revenue-based KPIs before signing creator contracts to protect budget, cut dead weight, and tie payouts to real sales impact.