Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to architect multi-creator cohort campaigns that coordinate dozens of simultaneous activations around a shared narrative without flattening individual creator voice.
As attention fragments across TikTok Shop, CTV, and AI search, brand marketers must rebalance creator budgets with precision or risk wasting spend on yesterday’s channels.
Platform algorithm shifts have made organic creator reach structurally unreliable. Here’s how to build paid amplification into your creator program budget as a permanent, proportional line item.
AI fluency is now a non-negotiable CMO competency. Here’s how to redesign senior marketing hiring criteria around AI design, governance, and measurement skills.
Learn how to design holdout tests that isolate true creator-driven revenue from organic demand in social commerce campaigns.
YouTube’s faceless creator crackdown is forcing brand marketers to rewrite AI content suppression policies and creator authorship verification before campaigns go live.
BCG’s latest survey shows one-third of CMOs claim agentic marketing leadership. Here’s how brand and agency teams can benchmark readiness and close real execution gaps.
Digital ad growth is slowing and generative search is reshaping discovery. Here’s how to build the internal investment case for creator economy budget allocations.
As AI automates creator discovery, outreach, and contracting, brand teams need a new org chart that defines who owns oversight, escalation, and the human relationships AI cannot replace.
When broad ad budgets tighten, creator investment holds its ground — here’s how to build the finance-ready ROI case that keeps your program funded.