Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Google, Coty, and TP-Link reveal the creator-economy hiring roadmap brands need to build in-house influencer teams that actually scale.
A practical framework for splitting the always on budget across amplification, retainers, and UGC without wasting spend.
A practical framework for splitting influencer budgets between reach and revenue creators that survives CFO scrutiny.
Cross functional creator ops turns marketing, sales, and product into one revenue engine instead of three teams fighting over creator credit.
A conversion focused scoring model helps brands rank micro-creators by revenue impact, not follower count or vanity engagement.
A practical due diligence checklist for brands and PE buyers acquiring creator focused agencies, covering contracts, talent risk, and valuation traps.
Misaligned launch dates and creator content calendars quietly drain budgets. Here’s how top teams sync both without killing speed.
A job description framework for hiring a Creator Partnerships Specialist, built from how Google and Coty structure the role.
Follower counts don’t pay bills. Here’s how to rebuild creator KPI frameworks around CAC and LTV for real ROI proof.
A practical org design guide for building a revenue first creator partnership team, with roles, reporting lines, and incentive structures for 2027.