Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
YouTube’s $11.38B ad revenue quarter rewrites the creator investment case. Here’s a finance-ready framework for CMOs reallocating TV budgets toward YouTube long-form and Shorts.
94% of B2B buyers use AI for research. Here’s how to restructure creator briefs, formats, and distribution so your brand gets cited, not skipped.
Florida’s TikTok lawsuit and the UK under-16 ban are forcing brand legal teams to audit campaign architecture, revise creator agreements, and build youth-adjacent compliance frameworks now.
Learn how to design creator summer camp programs, measure incremental sales lift, and build a finance-ready ROI case that goes far beyond standard sponsored post metrics.
Build a scalable TikTok creator approval architecture that enforces brand guidelines, pushes campaign briefs automatically, and keeps disclosure compliance airtight at scale.
AEO is replacing blue-link SEO as the citation battleground. Here’s how brand content teams should restructure creator briefs to win AI-generated answers.
A practical governance framework for brands running hundreds of simultaneous creator activations—covering content approval, brand safety monitoring, and FTC disclosure verification at scale.
Virginia’s July 1 precise geolocation amendment forces brands to audit location-based creator audience targeting. Here’s what your compliance checklist must cover now.
New York’s Synthetic Performer Law carries $5,000-per-violation fines. Here’s how brand legal teams should audit every active and queued AI talent campaign before liability compounds.
Learn how to architect multi-creator cohort campaigns that coordinate dozens of simultaneous activations around a shared narrative without flattening individual creator voice.