Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When your top creator walks, the damage is rarely the contract. Here is a succession plan for brands: rights, audience, budget, and team safeguards to build before the partnership ends.
A platform fluency audit shows where your senior marketers are strong or exposed on LinkedIn, TikTok, Reddit and X. Use this skills matrix to score, close gaps and protect budget.
AI shopping agents now sell placement inside the answer. Here is how FTC material connection rules apply, where the gaps are, and what brands should do about them now.
A practical cultural and religious sensitivity review for global creator campaigns: tiered risk mapping, contract clauses, and escalation steps that protect brand reputation across markets.
Your general liability policy likely excludes influencer content claims. Here is how E&O and media liability cover the gap, what they exclude, and what to ask your broker before launch.
TikTok limits virtual gifting to users 18 and over. Here is how brands can audit age verification, contracts, and live scripts before a live shopping campaign goes on air.
AB 2602 makes vague AI likeness clauses unenforceable in California creator deals. Here is how brands and agencies can rewrite contracts, vet counsel, and cut digital replica risk.
TikTok’s disclosure toggle is now a platform requirement. Use this pre-flight audit to check toggles, authorizations, LIVE settings and contracts before your next creator campaign goes live.
AI can screen creators fast, but speed without clear roles creates risk. Here is how to set up governance, approval tiers and audit trails for AI-driven creator vetting.
Brand spend loses budget fights when it can’t be tied to pipeline. This framework gives CMOs a CFO-ready way to link awareness KPIs to pipeline, including for creator programs. This framework gives CM