Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Follower count and engagement rate fail to predict conversions. Build a conversion-weighted scoring model to select creators who actually drive ROI.
Follower count and engagement rate are broken filters. Build a conversion-weighted scoring model to select creators who actually drive revenue.
A practical breakdown of how OpenAI and Anthropic differ on ads, model behavior, and platform ambitions — and what it means for your media mix.
Legal teams must add brand safety clauses for AI remix scenarios to creator contracts before platforms algorithmically transform sponsored content.
Most brands can’t measure which creators drive sales. Here’s a 90-day fix for the conversion benchmarking gap in influencer marketing.
Stop budgeting by follower tiers. Build an influencer budget model that allocates spend based on predicted revenue contribution for measurable ROI.
AI-remixed creator content triggers new FTC disclosure rules. Here’s what brands must do to stay compliant and reduce legal risk.
A creator risk audit framework helps brands assess reputational, legal, and conversion risk before signing any influencer partnership.
Map the AI ad liability chain across ChatGPT, Firefly, and Runway so your brand owns the risk before regulators do.
Brands using AI creative tools face complex liability chains. Here’s how to map accountability when machines generate ads and humans approve them.