Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to build incremental sales lift attribution frameworks that assign provable revenue credit to individual creators — and stop reporting vanity metrics to your CFO.
Only 32% of CMOs feel ready for agentic AI. Here’s how to assess your org’s readiness and build a scaled adoption roadmap without losing campaign governance.
When broad digital ad growth stalls, creator-commerce performance holds. Here’s how to build the finance-ready budget case that gets creator programs funded and protected.
Generative search advertising is becoming a real media line item. Here’s how brand teams should budget, measure, and govern AI-enhanced paid answer placements before competitors lock in the advantage.
YouTube’s AI content crackdown is forcing brand marketers to abandon automated content pipelines and invest in authentic creator-authored UGC before policy violations hit campaign ROI.
Shein’s marketplace seller compliance program signals a new standard for retailer-led quality control—here’s what brand and agency teams must adopt before vendors and creators expose them to risk.
Learn how to build standardized creator MSA templates with payment terms, revision caps, AI remix disclosures, and synthetic performer clauses that eliminate per-campaign legal review.
AI-automated creator programs at scale only work if brands define minimum relationship investment, creative latitude, and brand voice flexibility before authenticity erodes.
A practical governance framework for brand teams managing AI agentic campaigns—covering human override thresholds, audit trail requirements, and kill-switch provisions.
How enterprise procurement teams should restructure budget flow, approval chains, and cash-flow timing when 50% upfront creator payments become standard across high-volume programs.