Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
State data minimization laws are colliding with UGC marketplace ad targeting — here’s how brands can stay compliant without losing ROI.
A cost-and-risk framework for choosing in-house UGC teams vs marketplace sourcing once monthly asset volume passes 100.
A practical roadmap for cutting redundant UGC and ad-tech contracts into one consolidated vendor stack without losing production quality.
A standardized UGC rate card separates base fees from usage add-ons, cutting negotiation time and protecting margins at scale.
A three-year capital allocation plan for shifting influencer budgets from campaign bursts into an owned, compounding UGC content factory.
A practical guide to structuring DPAs with UGC marketplaces that harvest audience data for performance-ad targeting.
A step-by-step compliance audit framework to catch unregistered sponsorships hiding in exclusivity and ad-rights add-on fees before regulators do.
Bundled UGC pricing splits FTC disclosure risk three ways — here’s how brands structure compliant language for each fee component.
Undocumented AI use in creator scripts is discoverable — here’s how brands build a defensible paper trail before the FTC comes asking.
A pre-launch legal checklist for TikTok Shop livestream selling in supplements and financial products, built for brand risk and compliance teams.