Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
New York’s algorithmic pricing disclosure law forces brands to reveal personalized pricing in creator content by Q1, or face steep penalties.
A practical budget and KPI framework for running quiz funnels as a creator marketing channel, with line items, benchmarks, and compliance notes.
A planning framework for deploying creator content across paid, owned, earned, and commerce channels without wasting production spend.
A due diligence framework for testing AI creator-matching tools before they replace follower counts in your vetting process.
A practical scenario planning framework for brands preparing a 50 percent creator budget increase, with guardrails against wasted spend.
A VP-level creator marketing role now commands real budget and headcount. Here’s the job scope and pay benchmarks to build it right.
A one month payback period for creator spend is achievable if you model margin, AOV, and repeat purchase correctly from day one.
A practical guide to UGC compliance in casino, alcohol, and pharma marketing, covering age-gating, FTC disclosure, and claims review.
Synthetic media disclosure laws now dictate how brands label AI avatar endorsements, with state statutes and FTC rules creating real liability exposure.
Always on creator retainers can quietly convert contractors into employees under the law, exposing brands to back taxes, penalties, and lawsuits.