Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
AI won’t fix a broken marketing strategy. Here’s what ANA’s B2B conference revealed about why problem clarity must come before any tool selection.
Learn how to evaluate centralized multi-creator platforms as a media buy — covering pricing structures, attribution risks, and ROI frameworks for enterprise brand teams.
Brands ditching vanity metrics are building revenue-linked creator measurement frameworks. Here’s how to construct one that CFOs will actually approve.
YouTube now commands 12–13% of daily video usage and is entering TV upfront buys. Here’s how brands should rebalance creator and traditional media budgets right now.
A practical cost comparison framework for brand teams choosing between agency creative, AI editing tools, and creator UGC for short-form video production at scale.
Learn how to configure unified attribution infrastructure for multi-athlete creator networks that accurately tracks content performance, audience overlap, and revenue contribution across simultaneous
A scalable creator collective onboarding framework helps brands manage dozens of creators simultaneously with consistent briefs, quality standards, and zero one-on-one oversight.
A media planning framework for brands making the internal case to add YouTube Shorts and creator-produced short-form video as a formal line item in annual video upfront commitments.
Master partnership agreements with creator networks demand precise clauses on disclosure, content approval, revenue transparency, and data restrictions — here’s what brands must lock down.
A self-assessment framework for brand marketing leaders to audit creator program infrastructure—governance, attribution, budget authority, and contracts—before structured ecosystem partnerships demand