Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical org chart and workflow for managing creator licensing and whitelisting rights without legal bottlenecks or renewal chaos.
A budget allocation framework for splitting 2027 influencer spend between organic seeding and paid dark posting, with a decision matrix.
A pre-flight licensing audit stops brands from turning organic creator posts into paid ads without the usage rights to back it up.
How to draft revenue share royalty clauses for licensed creator content in paid media, covering triggers, audits, and misclassification risk.
Crypto creator promotions now face double regulatory exposure: SEC touting rules plus FTC disclosure law, and most brand contracts cover neither.
A market by market breakdown of dark posting disclosure rules so brands can whitelist creator ads without triggering regulatory risk.
YouTube’s automated undisclosed brand deal detection is live. Here’s how advertisers audit contracts, labels, and creator workflows before the flags start.
How to design creator revenue share models that hold up under new IP ownership rules, protecting brand equity and creator payouts alike.
Dark posting strips the social proof from disclosure labels. Here’s why paid amplification of organic content creates a legal gray zone brands can’t ignore.
The addictive design lawsuit against Meta, TikTok, and YouTube could reshape platform features and brand liability exposure fast.