Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for mapping who decides what in AI governance across marketing, legal, and IT before regulators or a bad launch force the issue.
A practical 12-month CMO roadmap for consolidating fragmented creator tools into one attribution and discovery stack.
A practical framework for structuring creator-referral loyalty points so they don’t trigger state gift card and unclaimed property laws.
Unconscionability defenses are creeping into creator contract disputes. Here’s how legal teams should document human review of AI-drafted terms.
A brand-side morality clause must reach beyond signed platforms to cover creator conduct anywhere it happens, or it’s not worth the paper.
How brands should scope insurance riders for stunt, travel, and live creator activations to close liability gaps standard policies miss.
A step-by-step internal protocol for handling right-to-be-forgotten requests tied to archived creator-sponsored content, built for brand risk and ops teams.
A practical audit framework for catching Lanham Act exposure in AI-generated comparative claims before creator content publishes.
When creator content runs in Amazon and Walmart ad slots, two disclosure regimes collide. Here’s how to satisfy both without tanking performance.
A data portability clause protects historical attribution data when creator CRM vendors get acquired — here’s how to draft one before it’s too late.