Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A CAC-based framework for moving creator content from test budgets to whitelisted media spend without burning cash on guesswork.
State AI liability laws are forcing brands to audit creator decisioning tools now, before algorithmic bias becomes a legal exposure.
AI training data clauses are the new frontier in creator contracts. Here’s how brands protect content rights when LLMs cite creator work.
A practical framework for auditing creator platform data practices after the Meta privacy ruling exposed brand-side liability gaps.
Mismatched metadata across platforms is quietly creating disclosure gaps and licensing disputes. Here’s how shared standards close that risk.
When AI chatbots misstate product claims, brands still own the liability risk, here’s how to audit, correct, and contractually protect your programs.
UGC licensing buys content, not reach. Here’s how brands structure both contract types to avoid paying twice for the same asset.
A production fee funding only one post is money left on the table. Here’s how to structure creator budgets for multi-channel reuse.
Centralized creator contracting turns scattered usage rights into a single governed system, cutting legal risk and buyout costs across every channel.
UGC buys usable content assets, influencer marketing buys trust and reach. Here’s how to split budget between them.