Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Cross platform creator content syndication can expand reach, diversify revenue, and strengthen brand visibility, but it also creates legal exposure…
In 2026, leaders face sharper currency swings, uneven demand, rising media costs, and tighter finance scrutiny. A resilient strategy for…
Environmental and ESG claims can build trust, but they also attract scrutiny from regulators, investors, platforms, and consumers. In 2026,…
Developing a marketing framework for startups in over saturated markets demands more than louder ads or lower prices. In 2026,…
Brands now use generative tools to create visuals, music, and voiceovers faster than ever, but legal risks of using AI…
Building a predictive customer lifetime value model for B2B helps revenue teams decide where to invest, which accounts to prioritize,…
Global creator payouts are no longer simple bank transfers. OFAC compliance for global cross border creator payments now sits at…
Global growth now depends on systems that connect marketing, sales, customer success, and finance around one source of truth. A…
Understanding FTC Guidelines for Disclosing Synthetic AI Testimonials matters more than ever as brands use generative tools to create reviews,…
Rapid international growth can break a traditional in-house marketing model. A fractional marketing team gives companies flexible senior expertise, local…