Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A pre-campaign legal checklist for weather-triggered dynamic creative, covering state consumer protection risk before AI ad spend goes live.
A state-by-state breakdown of NIL tax and disclosure rules brands need to build compliant college athlete marketing programs.
A quarter-by-quarter framework for sequencing micro-creator, GEO, and paid budgets when there’s no new money to spend.
A phased, three-year plan for migrating flat-fee creators into hybrid commission deals without spooking your best-performing roster.
A CFO-ready zero-based budgeting model for the moment amplification spend overtakes sponsorship fees in creator investment.
A practical cross-border compliance matrix for brands running under-16 creator campaigns after the UK ban and Australia’s doubled penalties.
A practical checklist for auditing creator contracts against the FTC’s expanded material connection definition before Q4 renewals hit.
A practical clause structure for AI-driven countdown timers in livestream shopping that survives FTC scarcity-claim scrutiny.
A sign-off matrix for AI-assisted creator scripts closes the accountability gap that turns brands into the FTC’s speaker.
A countdown timer that creates false urgency can violate FTC price-claim rules even if the discount itself is real.