Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
UGC buys usable content assets, influencer marketing buys trust and reach. Here’s how to split budget between them.
Clicks are a vanity metric. Learn how to build a creator metrics stack around share of voice and influenced pipeline instead.
Meta’s $25 billion data privacy verdict forces brands to rewrite creator data clauses now, or inherit liability they never priced in.
When Meta blocked TikTok links, brands with single-platform creator programs learned a costly lesson in policy risk planning.
GEO and AEO certifications promise visibility in AI search, but is training staff worth it, or should brands outsource to specialists?
A practical budget allocation framework comparing stream clipping, traditional creator deals, and AI UGC studios on cost, risk, and ROI.
A practical vetting framework for brands evaluating CAA, WME, and UTA style creator agencies before signing a retainer.
Who owns identity resolution when creator and ABM teams both touch the same buyer data? Here’s a governance model that works.
A practical framework for building a creator budget that holds up when Hollywood agencies start bidding against your brand.
A practical GDPR compliance checklist for creator CRM data and algorithm preference signals, built for brand and agency marketing teams.