Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
How to structure base salary, equity, and performance incentives when hiring creator economy executives into C-suite roles — a practical compensation framework for brand and agency leaders.
Naturium’s creator-centered campaign model vs. diversified rosters: a strategic breakdown of brand lift, sales attribution, and audience trust for beauty brand marketers.
Before selecting a generative AI platform, B2B brand teams must lock in strategic narrative, audience priority, and measurement design — here’s the sequencing framework.
Before hiring a Chief Creator Officer, use this readiness checklist to assess whether your brand has the infrastructure, budget clarity, and cross-functional alignment to institutionalize creator stra
Before selecting an AI content platform, B2B brand teams must define their strategic message brief—or risk amplifying noise at scale instead of signal.
No AI consensus exists at ANA Masters of B2B — here’s how brand leaders build internal confidence through cross-functional pilot programs that generate real data fast.
When creator strategy becomes a core business function, brands need a Chief Creator Officer with real budget authority, redesigned reporting lines, and an org chart built for scale.
When AI tools, platform remix features, and autonomous agents all touch one creator campaign, brands need a clear liability map — not just a policy doc.
Learn how to build a creator program that produces influencer content usable across social feeds and OTT/streaming ad inventory simultaneously, maximizing ROI across every screen.
A unified brief template that makes creator campaigns discoverable in both AI-curated social feeds and generative search results — built for brand strategists managing modern distribution.