Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
YouTube’s new auto-detection for undisclosed brand deals raises the stakes for marketers who still treat disclosure as an afterthought.
TikTok Shop’s built-in disclosure tools skip FTC standards, leaving brands exposed to enforcement risk they think they’ve already covered.
AI creator marketing vendors rarely guarantee uptime or data portability. Here’s how to negotiate SLAs that protect budget and campaign data.
A phased rollout plan for shifting creator discovery from manual scouting to AI-driven sourcing, without breaking existing campaigns or vetting standards.
A board-ready framework for justifying social commerce GMV investment, with the math, guardrails, and reporting cadence finance actually approves.
Identity resolution and attribution headcount is now a budget line. Here’s how to forecast the roles before your program outgrows its data stack.
A three-year retention roadmap for creator ambassador programs, with year-by-year milestones for budget, payout, and compliance.
A vendor consolidation playbook for cutting redundant martech as AI platforms merge functions, with an audit sequence CFOs will approve.
A finance-ready blueprint for shifting influencer budgets from flat fees to performance-based creator deals without losing creator trust.
State right-to-cure laws are quietly reshaping influencer agreements, forcing brands to rewrite termination clauses before 2026 disputes hit.