Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC’s new video disclosure standard demands “clear and conspicuous” placement in the first 3 seconds. Here’s the brand compliance checklist.
A practical framework for turning UK, Australian, and EU youth age-verification rules into one global creator campaign compliance matrix.
A sequencing playbook for CMOs redesigning marketing orgs as AI absorbs execution and human roles shift toward strategic oversight.
A practical legal framework for spotting when creator equity and revenue-share deals cross the line into unregistered securities.
When brands edit creator scripts line-by-line, the FTC may treat them as the “speaker” — here’s how that liability shift actually works.
A three-year capital allocation plan for shifting budget across creator, GEO, and paid amplification as ad growth slows.
A practical framework for reconciling IRS gift-tax thresholds with FTC disclosure rules when seeding products to thousands of nano-creators.
State synthetic performer disclosure laws and platform AI labels often conflict—here’s a single workflow that satisfies both without duplicate compliance work.
A practical, CFO-ready framework for shifting creator budgets from flat fees to revenue-share contracts without breaking forecasting or finance trust.
A creator contract clause template for assigning liability when autonomous AI agents pick creators and brief them without human sign-off.