Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
How to translate creator marketing KPIs into CFO ready revenue reports that win budget instead of budget scrutiny.
A negotiation framework for multi year creator retainers that locks in rates, protects both sides, and survives platform shifts.
A practical guide to preparing creator campaigns for BBB National Programs’ self regulatory review before a complaint triggers one.
Right of publicity risk turns AI-cloned creator likenesses into six-figure liabilities. Here’s what brands actually owe talent before they clone.
SEC and FINRA guidance brands must vet before signing finance or crypto creators, covering touting rules, disclosures, and contract fixes.
Livestream shopping disclosures need real time FTC labels baked into live commerce, not bolted on after the sale closes.
FTC Privacy by Design rules now cover TikTok Pixel data flows, and most brands can’t pass a basic audit. Here’s the 2026 playbook.
2026 creator CPA benchmarks by industry, plus a framework for setting realistic targets that survive budget review.
Influencer-run sweepstakes trigger unique FTC and state lottery law risks. Here’s how brands structure contests to stay compliant and audit-ready.
Highly managed creator programs risk independent contractor misclassification when brands control schedules, exclusivity, and creative output like employees.