Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Dark posted ads launched from creator handles can hide sponsorship from view, here’s how to keep disclosure compliant and audit-proof.
Retainer plus revenue share creator deals can trigger IRS worker misclassification risk. Here’s how brands should structure contracts to stay safe.
Revenue share creator deals can accidentally become unregistered securities. Here’s how brands structure equity-style pay without tripping SEC triggers.
A practical framework for shifting SEO budget toward GEO, with real cost centers, allocation ratios, and metrics that prove ROI.
A practical blueprint for building an always-on affiliate program at Amazon Creator Connections scale, without the operational chaos.
A practical framework for vetting creator payment platforms, balancing onboarding speed against fraud, compliance, and payout risk.
YouTube creators close near their rate card far more often than Twitch talent, and that gap should reshape how brands split creator budgets.
A community-first influencer strategy shifts budget from reach metrics to retention, loyalty, and repeat-purchase creator relationships.
Street interview ads without proper consent and release forms expose brands to publicity claims. Here’s how to close the compliance gap.
Late creator payments quietly erode trust, inflate rates, and expose brands to legal risk. Here’s how SLAs fix it.