Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As platform payouts climb, diversifying creator revenue dependence becomes the brand’s strongest lever for pricing power and retention.
Google and Etsy are hiring dedicated creator program managers, a signal that brand org charts need a permanent seat for this function.
A 2026 platform price benchmarking guide comparing YouTube, Instagram, TikTok, UGC, and Twitch rates to build budgets finance approves.
A practical negotiation framework for locking multi-month creator discounts into 2027 budgets without sacrificing leverage or trust.
A practical framework for modeling 90-day LTV on always-on creator deals, so renewal budgets are backed by math, not vibes.
Affiliate disclosure rules are getting sharper FTC scrutiny in performance deals. Here’s what every commission based creator contract must include.
A practical governance framework for logging AI assisted campaign approvals, cutting compliance risk and speeding up brand sign off.
TikTok Shop’s Commerce API moves brand and creator data through third parties fast. Here’s how to audit that exposure before it costs you.
Illinois and California now require trust accounts for child influencers, creating compliance exposure for brands running national campaigns.
Data clean rooms let brands and creators match audiences without sharing raw PII, but legal teams still need airtight compliance terms.