Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to redesign your media mix and attribution infrastructure when creators shift from campaign amplifiers to primary distribution channels in your brand’s media plan.
The U.S. Senate’s push for TikTok algorithmic transparency reshapes brand risk assessment, data policies, and creator contract language for commerce campaigns.
AI search visibility still runs on traditional SEO authority. Here’s how to audit creator contracts for content ownership and indexing rights before GEO exposure becomes a liability.
A practical framework for senior marketing leaders to design AI fluency certification standards that go beyond prompt literacy into system design, governance, and measurable ROI.
A step-by-step framework for CMOs to consolidate creator spend, paid amplification, and outcome measurement into one budget line that satisfies finance and C-suite ROI standards.
Learn how CMOs can transform creator amplification from a discretionary line item into a mandated budget category with defined allocation ratios, performance thresholds, and attribution standards.
Should 4K spatial video, AR filters, and interactive livestream commerce earn budget in your next plan? Here’s how to benchmark immersive formats against proven short-form ROI.
Learn how to apply Indeed CMO’s first-party data blending framework to creator selection—moving beyond platform demographics to hyper-targeted influencer matching on verified buyer signals.
Learn how to rebuild UGC operations from a peripheral asset into a primary distribution engine that drives cultural relevance, viral response, and paid amplification simultaneously.
Learn how to build an integrated creator and paid media budget framework with allocation ratios, trigger logic, and revenue attribution metrics that connect creative output to commercial results.