Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creator marketing KPIs and performance media metrics rarely speak the same language, costing brands budget, attribution clarity, and board credibility.
A playbook for using the 71 percent long-term creator partnership trend as leverage in discount negotiations without damaging rates or trust.
A hybrid organic plus paid creator budget model turns one post into a full-funnel asset, stretching 2026 spend further than either channel alone.
What creator liability insurance should cover in 2026 contracts, plus the clauses brands need to enforce coverage and cut risk.
In-house creator programs that treat 1099 talent like employees risk IRS penalties, back taxes, and costly audits.
Multi-brand creator deals often hide exclusivity conflicts that trigger breach claims. Here’s how to audit contracts before they become costly disputes.
GLP-1 influencer claims create off-label promotion risk for brands. Here’s how to close the compliance gap before regulators do.
A side-by-side look at UK ASA rules vs US FTC guidelines, and how to build one compliant creator framework for both markets.
SEC disclosure rules for finance and crypto influencers carry real enforcement risk in 2026, and brands are increasingly named as co-defendants.
Retainer based creator programs cut churn, protect rates, and build the trust one off deals can’t buy. Here’s how to structure one.