Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A creator licensing program turns one-off content deals into a scalable dark posting engine, cutting media waste and legal risk.
FTC whitelist rules for virtual influencers demand new contract language covering IP licensing, AI disclosure, and material connection risk.
YouTube’s automatic disclosure detection changes how branded content gets flagged, and brands relying on old creator contracts are exposed.
YouTube’s automatic disclosure flags change what “compliant” means in creator contracts, and most brand agreements haven’t caught up.
A practical cost breakdown for livestream hosting programs, covering roles, vendor models, and benchmark budgets brands need in 2026.
A community-first ROI framework shows why pooling budget into micro-communities beats chasing mega-influencer reach every quarter.
A fee benchmarking framework helps brands stop overpaying creators by up to 40 percent using data instead of guesswork.
Why creator commerce needs a dedicated category operations manager, and how to structure the role for revenue accountability and risk control.
A practical compliance guide to ESG claims in sponsored content, covering FTC Green Guides, disclosure rules, and greenwashing risk mitigation.
FTC scrutiny of growth-rate claims on creator discovery platforms means brands using flawed rankings now share deception risk.