Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical three-year headcount plan for marketing teams balancing AI-automated execution with expanding strategic oversight roles.
A step-by-step audit framework for testing whether AI affinity-scoring tools in creator selection trigger GDPR Article 22 obligations.
A practical guide to building one creator compliance matrix that satisfies the EU AI Act’s risk tiers and US state synthetic performer laws.
A zero-based budgeting model for sequencing GEO, paid amplification, and creator commissions—so every dollar re-earns its place each cycle.
A practical framework for brand legal teams building enforceable data retention sunset clauses with ad networks handling creator audience data.
A decision framework for choosing between always-on and campaign-burst creator programs, based on category dynamics and budget thresholds.
A practical VAT compliance checklist for brands paying EU creators as the digital services tax expansion reshapes cross-border payment risk.
A practical cross-border VAT compliance checklist for brands paying EU-based creators as digital services tax rules tighten.
When AI drafts a creator’s script, standard #ad labels may not satisfy the FTC — here’s the legal test brands need.
Beauty and gaming brands face growing FTC and COPPA-adjacent risk when creator content reaches under-13 audiences unintentionally.