Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for stress testing influencer budgets against a 50 percent spend increase, covering rate shocks, contracts, and ROI guardrails.
A scoring framework for the operational 49 percent (ops, compliance, payments) that actually determines influencer program ROI.
A practical framework for allocating 26 percent of social budget to creators, with tiers, guardrails, and measurement that finance will approve.
AI generated influencer content needs dual labels now. Here’s how brands satisfy TikTok’s built-in tool and FTC disclosure rules without losing a campaign.
A template-based framework for writing FTC disclosure duties into creator contracts, so brands stop absorbing creator compliance risk.
A practical compliance map for marketers navigating 24 state privacy laws, with risk tiers and operational steps beyond GDPR and CCPA basics.
FTC’s 2026 endorsement guide update raises the bar on gifted product disclosures. Here’s how to audit campaigns before Q4 launches.
A performance based creator media plan shifts budget toward conversion proof, not vanity reach, and reshapes how brands fund influencer programs.
TikTok’s 2026 live disclosure rules tie gifting and Shop sales to real-time labels. Here’s the brand compliance checklist.
Retail media and creator commerce are merging fast. Here’s how to build a 2026 budget that captures the overlap instead of double-paying for it.