Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Quarterly creator content calendars built around rapid testing cycles turn guesswork into a repeatable system for scaling what actually converts.
A practical identity resolution framework helps brands map data, choose infrastructure, and avoid compliance risk before scaling AI personalization.
Creator Lead vs Performance Data Analyst: how to decide which creator specialist role to hire first, and why most brands get the order wrong.
AI-assisted UGC agencies look cheap until per-asset fees, revision caps, and licensing surcharges surface. Here’s the real cost model.
A practical blueprint for structuring in-house creator and affiliate teams, with roles, reporting lines, and hiring triggers that prevent program collapse.
A data-backed framework for shifting ad dollars from macro deals to micro-creators, using the 2.8x conversion lift to guide allocation.
A single usage rights clause can’t cover TikTok Shop, Instagram, and Telegram. Here’s how to structure contracts that actually hold up.
When AI chatbots summarize sponsored posts and strip the #ad tag, brands, not bots, carry the FTC liability. Here’s how to close the gap.
Telegram and X have no native ad disclosure tools, leaving brands exposed. Here’s how to close the compliance gap manually.
AI content labels have shifted from best practice to legal requirement. Here’s what brands must disclose, document, and audit now.