Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A zero-based budgeting model lets brands shift creators from flat fees to commission pay without breaking live rosters or trust.
A boardroom framework for pitching identity resolution investment using Acxiom’s fragmentation research, tied to ROI and risk mitigation.
A cross-platform video transcript audit system catches undisclosed sponsorships before publication, cutting FTC risk and brand liability.
A practical framework for embedding disclosure checks into creator contracts and pre-approval workflows across four major platforms at once.
Without clear ownership, TikTok Shop, IG Shopping, and YouTube affiliate compliance falls through the cracks. Here’s the org structure that fixes it.
A practical framework for structuring health and performance claim disclaimers in creator content that actually survives FTC substantiation review.
A practical data-privacy consent framework helps brands and creators collect remarketing data without triggering FTC or GDPR liability.
A three-year zero-based budget model to shift creators from flat fees to commission pay without losing top talent or brand safety.
Meta now counts likes and saves as conversions. Here’s how compliance teams should update FTC substantiation files before regulators notice the gap.
Why brands are rebuilding email as a hedge against algorithm volatility, plus a practical framework for owning audience data before the next platform shakeup.