Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok Shop’s counterfeit problem is costing brands real revenue. Here’s how to register for IP protection, monitor unauthorized listings, and safeguard creator commerce at scale.
77% of consumers now use ChatGPT for product research. Here’s how social commerce teams must redesign creator campaign measurement to capture influence across both channels.
Platform AI tools can legally alter sponsored content post-publication. Here’s how to update creator contracts to protect your brand from liability.
Scale your employee creator program beyond pilot stage with proven EGC governance frameworks, brief templates, and attribution infrastructure built for mid-market and enterprise brands.
Brand teams losing budget to walled-garden attribution gaps need a framework for demanding transparent incremental reach data from creator platforms before signing another CPM deal.
44% of market leaders have fully embedded generative AI. Here’s how brand strategists should sequence creator content and AI infrastructure investment to close the gap.
FTC upfront disclosure rules are reshaping how brands structure creator captions, video openers, and sponsored labels. Here’s what your compliance workflow must change now.
A tactical procurement guide for brand media buyers negotiating YouTube creator bundle packages with AI scheduling, brand safety guarantees, and CPMs between $50 and $150.
AI interfaces now rank among the top five B2B research channels. Here’s how to use creator-produced thought leadership to make your firm visible where buyers are actually looking.
Perplexity and Claude are building citation authority fast. Here’s how brands can secure share-of-model on emerging AI search platforms before competitors lock in those rankings.