Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
McKinsey ranks generative AI as a top-five B2B research channel. Here’s how brand and agency teams must reposition creator thought leadership to win AI procurement answers.
Brands are losing AI-driven sales to three fixable mistakes in GEO, chatbot integration, and search optimization. Here’s the data-driven framework to correct each one.
YouTube’s upfront brand safety commitments on UGC create real policy obligations. Here’s how brand teams translate platform promises into enforceable creator campaign placement rules.
A practical framework for brand leaders to define human creative minimums, set AI use standards, and manage backlash risk as audiences scrutinize synthetic advertising.
Learn how brands can shift from one-off influencer deals to long-term creator partnerships that generate authentic advocacy, algorithm rewards, and measurable ROI.
Learn how to build a platform-specific FTC disclosure architecture for simultaneous TikTok and Instagram social commerce campaigns without sacrificing compliance or conversion.
A practical framework for brand strategists to evaluate niche creator platforms like Invisible Media’s ‘The Invisible Game’ against mainstream social channels for superior audience quality.
A step-by-step workflow for brand teams to ensure creator-produced sponsored content using AI tools meets YouTube’s automatic AI disclosure standards before publication.
Learn how to quantify the authenticity premium in creator partnerships — measuring engagement, conversion, and purchase intent differentials between long-term deals and one-off sponsorships.
Follower count is a vanity metric. Learn how to measure engagement authenticity, comment sentiment, and purchase intent lift to select creators who actually drive ROI.