Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical checklist for vetting fraud-detection vendors that score audience authenticity against the 37% fake-follower benchmark.
A practical framework for brands managing cross-border nano-creator payments and in-kind compensation as global gig-tax reporting rules tighten.
A practical guide to drafting a data processing addendum that protects brands when retail media networks share sales-lift data with attribution platforms.
A practical guide to drafting a data processing addendum that governs sales-lift data flowing from retail media networks to creator attribution platforms.
A quarterly sequencing model for allocating creator budgets across the projected $480B market as brands enter 2027 planning.
A framework for CMOs to reframe audience fatigue as a targeting problem, not a spending problem, when defending creator budgets to the board.
A nano-to-micro creator ladder budget lets small teams replicate viral brand-deal growth without agency-sized spend.
A three-year capital allocation plan for sequencing spend across retail-media reporting, micro-creator seeding, and video production.
A board-ready framework for defending creator budgets when posting frequency drops, using saturation curves and cohort data instead of vanity metrics.
A phased playbook for moving creator vetting from follower counts to fraud-adjusted discovery before fake audiences hit 37%.