Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Seedance and rival AI video tools are outpacing deepfake disclosure law. Here’s how brands map the risk before regulators or lawsuits do.
Who owns AI UGC generator outputs in affiliate content? A practical guide to copyright gaps, contract fixes, and FTC risk for brands.
A practical multi state checklist for brands to manage TikTok Shop sales tax nexus risk, avoid penalties, and protect margins.
Scaling to 40,000 creators exposes usage rights gaps that generic contracts can’t cover. Here’s how brands close them.
Educational skincare creators can trigger FDA drug claim scrutiny fast. Here’s how brands build claims review before 2026 enforcement hits.
When AI engines cite your brand without disclosure, FTC risk follows. Here’s what GEO brand mentions mean for compliance in practice.
Agentic media buying compliance is murky territory. Here’s who actually owns liability when AI agents overspend on brand campaigns.
The Poppi influencer marketing class action settlement rewrites brand liability for creator health claims. Here’s the contract language to add now.
A practical playbook for embedding keyword targets into creator briefs and aligning marketing, SEO, and creator teams around social SEO.
A 2026 budgeting framework for absorbing rising micro-influencer rates without cutting creator headcount or campaign reach.