Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
After the Staples Baddie case, brands need airtight EGC legal frameworks. Here’s how to manage disclosure, IP, and brand safety risk in internal creator programs.
A paid-first creator campaign planning template showing brand strategists how to design activations where paid amplification drives impressions and organic distribution plays a supporting role.
eMarketer forecasts amplification spend will surpass raw sponsorship costs. Here’s a three-year budget framework to help CMOs plan ahead and maximize creator ROI.
The IAB’s $44B creator ad spend data gives brand marketers the benchmarks and budget language needed to build a finance-ready investment case for influencer programs.
How to build the operational systems—vetting, briefs, rights, and attribution—that power a 300,000-creator CPG influencer program without losing control or compliance.
Learn how to build modular brief templates, pre-approved narrative frameworks, and tone guardrails that let you run thousands of creator activations without diluting brand voice.
How CPG giants like Unilever structure briefing hierarchies, quality thresholds, and performance tiers to manage micro-influencer programs spanning hundreds of thousands of creators.
Last-click attribution misses AI-generated discovery. Here’s how brand strategists should measure and report revenue influenced by answer engines before the gap becomes a budget liability.
Learn how procurement teams can use the IAB-UK Creator Qualification Framework to vet discovery platforms, reduce compliance risk, and strengthen creator contracts.
The FTC’s latest deceptive marketing enforcement actions are reshaping creator contracts, disclosure audits, and social commerce compliance. Here’s what brand teams need to act on now.