Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A drafting guide for indemnification clauses that protect merchants and agencies when TikTok Shop’s Real IP freeze kills a live campaign.
A well-drafted whitelisting contract captures 30-50% CPA gains while meeting FTC disclosure rules — here’s how to build one.
TikTok’s merchant verification freeze is a warning shot. Here’s how to rebuild your compliance checklist before Q1 2027 re-verification hits.
TikTok’s Real IP merchant freeze previews Q1 re-verification. Here’s the compliance checklist brands need before enforcement expands.
The EU’s Digital Product Passport rules could turn creator demo content into a compliance liability if brands don’t act before 2027.
The EU’s Digital Product Passport rules could force brands to rethink how creators demo products before 2027 enforcement hits.
A countdown-timer disclosure line most brands copy-paste from a template could trigger state deceptive-scarcity claims this Q4.
A zero-based budget model for the amplification-sponsorship crossover gives CFOs a defensible way to fund creators like media, not favors.
Half of YouTube Shorts viewers watch at 2x speed, which can push disclosures out of the FTC’s “clear and conspicuous” window before viewers even see them.
A practical 12-month roadmap for moving influencer measurement from spreadsheets to CRM-connected, AI-enhanced attribution.