Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical incident response plan for autonomous AI ad buying failures, covering detection, kill switches, escalation, and vendor accountability.
Creator output SLAs turn vague posting promises into measurable velocity targets that protect campaign timelines and budgets.
A practical framework for structuring employee advocacy compensation tiers and governance rules that satisfy legal, finance, and HR alike.
Where influencer marketing reports (marketing, comms, social, or a standalone team) determines budget, speed, and how ROI gets measured.
When pixels can’t track a TikTok view into a purchase, these proxy metrics prove awareness influencer spend is working.
A practical 2026 model for splitting influencer, paid, owned and earned budgets so they compound instead of compete for credit.
Bot follower fraud turns paid influencer campaigns into breach-of-contract cases. Here’s how brands recover losses and rewrite deals to prevent it.
Age gating influencer campaigns in 2026 means layered verification, not a birthday checkbox. Here’s what regulators now expect from alcohol and gambling brands.
State attorneys general are enforcing influencer disclosure rules beyond the FTC, and brands need new tracking systems to avoid multi-state liability.
Brands training AI on creator likeness without proper licensing face right of publicity lawsuits in nearly every state. Here’s how to structure deals safely.