Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A governance playbook for agentic MarTech rollout that aligns legal, finance and marketing before autonomous agents touch budgets.
A practical framework for converting one off creator gifting into a monthly always on program, with budget, ops, and measurement guardrails.
Reels, Stories and long form content don’t cost the same to produce or perform. Here’s how to build a budget model that reflects it.
When over half your flagged creators turn out to be bots, your fraud reporting protocol is broken. Here’s how to rebuild it.
A practical guide to drafting disclosure clauses for AI generated spokesperson content that close liability gaps and satisfy FTC scrutiny.
Before AI agents touch customer data, your identity resolution vendor contract needs liability, audit, and kill switch clauses most brands skip.
A verification playbook for attribution teams to audit promo code redemption fraud, catch self-redemption schemes, and protect influencer ROI.
Deepfake liability for AI-generated health claims spans brands, agencies, and AI vendors. Here’s how to allocate risk before regulators do it for you.
TikTok Shop commission income triggers 1099 reporting that brands and creators both get wrong. Here’s how to avoid IRS penalties and payout gaps.
AI actor likeness licensing for UGC hinges on five contract clauses that protect brands from publicity, consent, and liability exposure.