Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The June MDL bellwether trials targeting Meta, YouTube, and LinkedIn are forcing brand legal teams to urgently audit youth-adjacent creator campaign risk and compliance documentation.
The EU’s addictive design crackdown on TikTok and Instagram will reshape creator reach and paid amplification. Here’s how brands should prepare now.
Creators building apps and DTC storefronts are shifting negotiating power away from brands. Here are the contract provisions you must secure before that shift becomes permanent.
Organic influencer posts are underperforming — but the root cause isn’t always obvious. Learn how to diagnose creative quality, creator fit, platform suppression, and attribution gaps.
Learn how to architect a full-funnel social commerce creator program that layers discovery, engagement, and shoppable assets into one coordinated campaign.
Organic reach is dead. Learn how to rebuild influencer campaign architecture with paid amplification baked in from brief to budget.
Learn how brands use platform analytics to measure UGC creator ROI in real time, identify cost-efficient posts, and systematically reinvest amplification budgets toward proven performers.
A brand-side diagnostic framework for identifying whether sponsored content under-delivery stems from creative quality, creator fit, platform distribution, or broken attribution infrastructure.
A sequenced playbook for brands to maximize revenue from every creator asset — from organic post timing through paid boosts, search integration, and shoppable landing pages.
TikTok’s ad network collects IP addresses, device IDs, and browsing data. Here’s how brands must configure consent, privacy notices, and user controls to stay compliant.