Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The amplification-sponsorship spend crossover reshapes creator budgets by 2028 — here’s how CFOs should model it now.
Synthetic UGC blurs the line between real reviews and AI fabrication, forcing brands to build disclosure standards before regulators build them first.
TikTok’s new shopping consent prompts change how brands collect data, get disclosure right, and avoid FTC exposure before rollout.
A practical blueprint for staffing, tooling, and reporting a generative engine optimization function from scratch.
A step-by-step legal audit process for TikTok Shop livestream price claims, built to survive FTC scrutiny before Q4 peak selling.
The EU AI Act is forcing brands to rebuild consent architecture from the ground up, with global compliance implications beyond Europe.
A disclosure playbook for reconciling TikTok, YouTube, and Instagram rules so brands stop guessing and start standardizing compliance.
The Charlotte Tilbury biometric fine shows why AI virtual try-on tools need airtight consent, retention, and disclosure controls.
Biometric consent under GDPR and CCPA isn’t optional for try-on or loyalty features—here’s what compliant opt-in actually requires.
The Instagram Paid Partnership label alone won’t satisfy the FTC. Brands need caption disclosure too, or risk enforcement.