Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical budgeting framework for blended tier retainers that mixes nano, micro, mid, and macro creators under one monthly program.
A 48 hour counterfeit listing takedown SLA protects brand equity, creator trust, and ad spend before fakes drain all three.
Stop recasting ambassadors every quarter. Learn how to build an internal brand ambassador talent pool that cuts costs and risk.
Most brands churn creators before they hit peak ROI. Cohort-based LTV models show when repeat partnerships actually start paying off.
A creator program maturity model helps brands diagnose chaos, build repeatable systems, and scale influencer spend without losing control.
A practical framework for choosing in-house vs agency vs hybrid creator teams based on volume, risk tolerance, and 2026 budget realities.
A field-tested framework for the annual strategic review that keeps mature influencer programs accountable, funded, and ahead of platform risk.
Political and issue ad disclosures for creator content span FTC, FEC, and state rules, brands that skip this layer face real enforcement risk.
New 2026 FTC rules reshape COPPA compliance for family vlogger brand partnerships, raising brand liability and consent requirements.
Alcohol and cannabis brands face a 50-state ad maze in 2026. Here’s how to age-gate influencer campaigns and stay compliant.