Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
State synthetic performer laws and the FTC’s 2026 endorsement overhaul now overlap — here’s how brands avoid getting caught between them.
Line-by-line script approval can turn brands into “endorsers” under FTC rules—here’s how to audit that liability before it becomes a complaint.
FTC data minimization rules are reshaping how brands collect merchant data on TikTok Shop and Instagram Shopping in 2026.
A pre-Q4 legal checklist for auditing livestream shopping scripts against FTC price-claim rules before peak selling events begin.
The Charlotte Tilbury settlement exposed AR try-on consent gaps. Here’s how brands should rewrite biometric consent language before the next lawsuit.
The FTC’s 2026 endorsement rewrite widens “testimonial” to cover AI avatars and composite reviews. Here’s how brands should prepare now.
A CFO framework for choosing flat-fee, commission, or hybrid creator contracts as payback windows compress in 2027.
TikTok Shop’s holiday countdown timers can trigger state deceptive-scarcity laws — here’s how brands can audit and fix the risk before Q4.
A practical risk framework for deploying synthetic creators in beauty and wellness without eroding consumer trust or inviting FTC scrutiny.
Circana’s holiday toy forecast signals when brands should front-load or back-load Q4 creator spend for maximum ROI.