Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creator agreements are missing critical AI training clauses. Here’s what consent requirements, compensation standards, and opt-out provisions brands need to add now.
Learn how challenger brands can allocate limited influencer budgets across nano-creator fees, paid amplification, and attribution tools to outperform larger competitors on revenue-per-dollar.
Commission vs. challenge: a financial breakdown of which creator incentive model delivers lower cost-per-sale for mass-market retail brands across key product categories.
A quarter-by-quarter GEM implementation roadmap for brand digital teams ready to move beyond GEO-only optimization and build a full-funnel generative engine marketing infrastructure.
When TikTok’s AI remix tools or Instagram’s generative editing alter sponsored content post-publication, brands carry undisclosed FTC liability. Here’s how to close the contract gap.
Organic reach is dying. Learn how to calculate the minimum paid amplification budget required to keep creator campaigns visible as platforms shift economic power toward paid distribution.
Learn how to calculate the minimum paid amplification budget required to sustain creator campaign visibility as organic reach declines and platforms shift power toward paid distribution.
Forward-thinking brands are restructuring creator agreements to capture influencer-generated content as LLM training data — turning campaign assets into durable AI model equity.
A ready-to-use AI media buying agent governance template covering escalation triggers, audit trail requirements, and kill-switch provisions for brand marketing teams.
Learn how to translate Ipsos TikTok emotional engagement and brand recall data into a CFO-ready business case for increased TikTok Shop creator investment.