Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical 2027 framework for benchmarking creator content against paid social CAC, so media buyers can defend budget shifts with real math.
A practical finance approval framework for moving influencer spend into the media plan, with gates, metrics, and a sample memo CFOs sign.
AI agents now negotiate creator deals autonomously. Here’s how brands must rethink insurance and liability before a bad clause becomes a bad lawsuit.
A due diligence checklist for vetting TikTok Premier agency partners on contracts, data access, and liability before you sign.
Whitelisting renewal clauses prevent dark post ads from running on expired licenses, closing a risk gap most brands never see coming.
Right of publicity law varies by state, and paid creator ads that cross borders can trigger claims your contract never anticipated.
FTC guidance treats AI-generated UGC like any paid endorsement. Here’s how brands disclose synthetic spokespeople without inviting enforcement risk.
A practical CFO approval framework for structuring creator budgets tied to retail media placement, built on CAC data and incrementality proof.
Shifting influencer dollars into retail media and paid amplification can lift CAC efficiency, but only with the right triggers and guardrails.
Learn how to build acquisition-cost benchmarks before committing creator ad spend, so every budget decision is grounded in real CAC data.