Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A four-variable diagnostic framework for CMOs to pinpoint why organic creator posts underdeliver and decide whether the fix is creative, creator selection, paid amplification, or attribution.
LinkedIn retains ad identifiers for 365 days and collects IP data across its network. Here’s what brand advertisers must audit before launching creator campaigns.
Learn how to use CAC data and platform conversion benchmarks to find the optimal split between influencer fees and paid boost spend at every stage of campaign maturity.
Learn how to redesign your creator program into an always-on amplification engine using trigger logic, budget caps, and performance thresholds to automate paid boost cycles.
AI format-performance analysis is helping brand content teams cut low-ROI creator formats and concentrate budgets on the specific content types that consistently drive results.
A practical CAC optimization framework for brands to continuously rebalance creator tier mix, platform distribution, and paid amplification ratios to outperform other acquisition channels.
Most brands can’t prove which creator activations drive revenue. Here’s the exact analytics infrastructure you need to close the attribution gap in one quarter.
CPG brands are collapsing organic creator content and retail media placements into single production runs, cutting budgets without sacrificing reach on Amazon DSP and Walmart Connect.
A quarterly framework for shifting creator budgets from flat sponsorship fees toward hybrid models where amplification spend scales with organic post performance.
Learn how constrained-budget brands can rank vertical video, podcasts, newsletters, Reels, and livestreams by ROI using AI-analyzed audience behavior data from their own category.