Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Most brands sign platform data sharing agreements without reading them. Here’s the audit that catches liability before a creator campaign launches.
Promo code attribution feels like a loophole around consent laws. It isn’t, and brands treating it that way are stacking up legal risk.
COPPA stops at age 13. Here’s the compliance gap brands face when creator campaigns reach teens aged 13 to 17.
New ESG disclosure rules are closing the gap on greenwashing in sponsored content. Here’s what brands must verify before every campaign goes live.
Identity resolution ties creator data across platforms, but without governance guardrails it’s a regulatory liability waiting to surface.
The SECURE Data Act reshapes how brands collect, store, and share creator and consumer data starting now. Here’s the compliance playbook.
Merging creator campaign data into unified customer profiles creates hidden consent and purpose limitation risks brands aren’t tracking.
The $170M YouTube child privacy settlement reshaped COPPA enforcement. Here’s what brands targeting young audiences must change now.
A federal privacy law could replace the state-by-state patchwork, and influencer programs need to prep their data stack now.
A practical migration framework for consolidating scattered AI marketing tools into one stack, cutting costs and vendor risk without losing capability.