Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Unified customer data platforms promise one view of the customer, but identity resolution across silos creates compliance blind spots brands can’t ignore.
A missed creator contract renewal costs more than a rate hike. Here’s how to build a calendar that prevents both spikes and lapses.
A single platform policy change can gut your reach overnight. Here’s how to scenario plan creator spend across channels before it happens.
A practical framework for setting legal review SLAs that protect brands without stalling creator campaign timelines.
Creator talent bench planning turns launch-day scrambles into rapid-activation rosters, cutting time-to-live and protecting campaign ROI.
Most influencer contracts ignore GDPR entirely. Here’s how to build creator DPAs that actually survive a regulator’s audit.
Creator cancellation insurance is becoming a budget line item as brands insure campaigns against scandal, not just deepfakes.
California’s new AI content labeling law reshapes creator ad compliance. Here’s what brands must disclose, track, and audit now.
A creator content retention policy turns scattered approvals and screenshots into an FTC-ready audit trail that survives real scrutiny.
Learn how brands and agencies can run influencer giveaways without triggering illegal lottery laws, FTC scrutiny, or platform bans.