Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
“Best of” and tier list posts carry real FTC exposure. Here’s how brands close the comparative claims gap before regulators find it.
A practical reforecasting framework for shifting paid media dollars into creator acquisition costs without blowing up CAC targets.
AI GTM agents make autonomous decisions with real legal exposure. Here’s what marketing legal teams must vet before deployment.
A practical staffing blueprint for creator performance testing pods: core roles, headcount ratios, and the tools that keep output moving.
A weighted UGC scorecard turns gut calls into repeatable rules for deciding which creator content earns paid media spend.
A four-layer vetting framework to catch fake follower risk before you sign, protecting budget, brand safety, and campaign ROI.
More brands are merging influencer and paid social into one budget line, chasing unified ROI reporting and fewer channel silos.
A practical framework for setting the right percentage of creator budgets toward performance ads instead of pure awareness spend.
Scaling nano creator spend without CAC and ROAS thresholds is how brands burn budget on vanity metrics instead of profit.
Boosting a creator’s organic post as a paid ad can erase its disclosure, triggering FTC liability. Here’s how to fix it before you spend.