Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Most brands can’t prove which creator activations drive revenue. Here’s the exact analytics infrastructure needed to close the attribution gap in a single quarter.
CPG brands are eliminating duplicate production budgets by engineering creator assets that work as organic social content and retail media placements on Amazon DSP and Walmart Connect simultaneously.
A quarterly framework for shifting creator budgets from flat sponsorship fees toward hybrid models where amplification spend scales with organic post performance.
Learn how to rank vertical video, podcasts, newsletters, Reels, and livestreams by projected ROI using AI-analyzed audience data — built for brands with constrained budgets.
TikTok’s ad network collects IP addresses, device IDs, and interaction data by default. Here’s what that means for your commerce integrations and privacy compliance obligations.
AI agents now plan and place creator-adjacent ads without human approval—creating dangerous FTC disclosure gaps. Here’s how to assign liability and define override requirements.
AI media-buying errors can silently distort attribution and trigger compliance violations. Here’s how brand teams should build human oversight protocols and error-detection checkpoints to catch them f
Learn how to build a three-year creator budget model that accounts for amplified spend outpacing raw sponsorship by restructuring your annual investment for maximum ROI.
TikTok Shop disclosure compliance demands more than a hashtag. Here’s how brands must structure captions, overlays, and shoppable tags to satisfy FTC standards in a one-tap commerce feed.
Rebuild your influencer measurement stack around cost-to-acquire instead of vanity metrics to prove creator ROI with conversion data.