Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A platform-algorithm-change indemnification clause won’t protect you unless it explicitly assigns AI remix disclosure duties. Here’s how to draft one.
Learn how to draft an indemnification clause that assigns disclosure liability when AI remix features alter sponsored content without brand consent.
A decision framework for choosing in-house LinkedIn creator programs vs B2B influencer agencies, based on volume, risk, and internal capacity.
A practical three-year roadmap for consolidating fragmented marketing automation tools into one Klaviyo-style agentic platform.
A practical framework for turning LinkedIn attribution data into a CFO-ready business case for higher influencer budgets.
A four-quarter roadmap for shifting B2B content budgets from generic brand posts to credentialed expert influencer programs.
A zero-based budgeting model for shifting post-purchase support spend to AI agents without sacrificing personalization or retention.
When Klaviyo, HubSpot, and Salesforce agents can spend budget autonomously, brands need a decision-rights map before chaos writes the policy for them.
CMOs can turn LinkedIn’s Company Attribution Report into board-ready proof of multi-touch B2B influence — here’s how to build the case.
When AI marketing agents trigger dual FTC and state privacy violations, brands need a pre-built escalation protocol, not a scramble.