Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Brands risk greenwashing liability when creators make vague eco-claims. Here’s how to audit your creator roster and briefs for regulatory exposure.
A two-track creator selection system pairs AI affinity matching with human cultural vetting to protect brand equity in high-trust categories.
Leading brands now run dual-track influencer teams. Here’s the org design benchmark for structuring roles, tech, and agency hybrids.
Turn creator briefs into enforceable legal documents that prevent FTC violations before content goes live, not after.
How to build an in-house creator economy operations center with the right org design, tech stack, and staffing to run high-volume programs without agency fees.
A four-week pilot framework helps brand teams test whether intrinsic-affinity creator campaigns outperform demographic matching on conversions and cost-per-sale.
A four-week pilot framework helps brand teams test whether intrinsic-affinity creator campaigns beat demographic matching on conversions, sentiment, and cost-per-sale.
A risk-weighted framework helps brand strategists balance creative autonomy against reputational exposure in high-volume creator programs.
A financial framework for CMOs scaling creator programs from curated rosters to high-volume algorithmic deployment, with cost benchmarks and attribution data.
When AI platforms autonomously place creators, FTC disclosure liability still falls on brands. Here’s how to protect your organization.