Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
State auto-renewal laws weren’t built for creator retainers, but they can still trap brands in costly, unenforceable deals.
Morality clauses are the new budget shield: here’s how to draft ones that actually hold up when a creator implodes.
COPPA exposure hits brands fast when sponsored content lands on child-heavy audiences. Here’s how to spot the risk before regulators do.
A practical guide to US withholding tax rules, W-8BEN forms, and 1042-S reporting when brands pay EU influencers.
A practical fin-influencer SEC compliance checklist for brands sponsoring financial content, covering disclosures, testimonials, and recordkeeping.
A practical creator asset licensing checklist for brands turning organic content into paid media without usage rights violations.
A six-stage UGC production pipeline framework that cuts rework, tightens usage rights, and turns brief chaos into repeatable output.
A practical blueprint for structuring a distributed media team that can clip, publish, and scale content across platforms without chaos.
A practical guide to budgeting UGC across markets, where identical briefs swing from 160 to 3000 euros depending on region.
Only 39% of marketers trust their creator ROI data. Here’s a planning framework to close the measurement gap and protect budgets.