Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Brands boosting or whitelisting creator content face the same FTC disclosure rules as paid partnerships. Here’s the internal review checklist to stay compliant.
Brand liability for influencer disclosure failures now extends to amplification. Here’s how to restructure contracts, briefs, and approvals to stay compliant.
Brand legal teams must audit creative control across campaign types to assign accurate regulatory risk profiles for influencer content.
Most creator rosters hide a revenue-generating minority. Here’s a data-backed framework to find them and reallocate budget accordingly.
Brands managing 500-plus creator rosters need a new governance model that trades centralized control for tiered autonomy and smarter brand safety thresholds.
Stop allocating creator budgets by follower tiers. A performance-weighted creator portfolio shifts spend toward proven sales attribution for measurable ROI.
Revenue-linked creator metrics are replacing vanity KPIs, forcing brands to redesign how they report influencer program performance to finance stakeholders.
A decision framework for CMOs evaluating AI ad platforms from ChatGPT and Anthropic against existing paid social channels for smarter budget allocation.
Brands that budget creator programs using first-party CRM data outperform those relying on eroding third-party audience estimates. Here’s how to restructure.
Courts worldwide now hold brands liable for scripted creator content. Here are the cross-border contract clauses you need immediately.