Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC treats commission based creator payouts as material connections requiring disclosure, and brands ignoring this face real enforcement risk.
TikTok Shop Europe VAT and customs rules differ sharply across Germany, France, Italy, and Spain, creating real brand liability.
EU rulings now treat creators as platform workers by default, exposing brands to back taxes, fines, and benefits liability.
Founder vlogs and CEO livestreams can trigger SEC disclosure violations fast. Here’s how public companies build compliant video workflows.
A practical framework for 2027 creator budget planning that models TikTok Shop’s growth across base, accelerated, and shock scenarios.
Creator governance fails when PR, performance, and brand teams work in silos. Here’s how to structure cross functional ownership that actually scales.
A practical RFP framework for scoring managed UGC platforms like TokPortal on data rights, compliance, SLAs, and real infrastructure.
A governance charter for context engineering keeps CRM, MAP, and creator data aligned, auditable, and ready for AI-driven personalization.
A practical trigger framework for creator program budget reforecasting so brands pivot mid quarter before performance gaps become quarterly losses.
Flat fees reward posting, not results. Here’s how to restructure creator deals around performance contracts that actually protect ROI.