Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical sequencing guide for CMOs shifting 2027 budgets from ad-hoc influencer deals to standardized, scalable UGC content packages.
A practical framework for choosing between in-house UGC studios and agency partners, with org charts, cost models, and hybrid options.
A month-by-month budget framework for moving from ad-hoc UGC sourcing to structured content-production contracts without blowing up cash flow.
The EU’s flat parcel duty changes the math on cross-border gifting — here’s how to rebuild your compliance paperwork before customs does it for you.
A practical framework for brands to limit, secure, and audit creator audience data collected through affiliate and commerce platforms.
A practical compliance guide to FTC substantiation standards for AI-generated before-and-after claims in UGC product demos.
A practical framework for drafting usage-rights clauses that survive multi-language UGC amplification beyond the original campaign window.
One-off #ad tags don’t survive repurposing. Here’s how to structure FTC disclosure language that holds up across paid, owned, and earned channels.
A practical compliance framework for AI shopping agents that recommend sponsored products, built for brand risk teams navigating FTC gaps.
A practical compliance checklist for TikTok Shop countdown-timer livestreams to help brands avoid state deceptive-scarcity liability.