Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A planning model for attributing lift when the same ad runs from a creator handle versus a brand page, with incrementality tests that hold up.
Creator ads wear out in 36 days. Here’s how to build a 40-ad replacement cadence that keeps performance from collapsing.
A practical regulatory checklist for disclosing AI-generated ad variations at scale, covering FTC rules, platform policy, and audit-ready recordkeeping.
Fan pages reclip brand moments daily. Here’s how brands build a clip rights clearance process to cut IP risk without killing earned reach.
When creator content moves from feed to linear TV, FTC disclosure rules collide with broadcast standards, creating a compliance gap brands must close.
Nano creator classification risk is rising as UGC platforms add scripts, schedules, and exclusivity clauses that mimic employment.
One signed whitelisting clause can legally cover forty monthly ad variations, cutting contract cycles and paid social risk.
Rising EU influencer budgets expose VAT and currency gaps. Here’s how to fix cross-border creator invoicing before auditors do.
A practical legal sign off framework for BFSI influencer content, built to cut compliance bottlenecks without raising regulatory risk.
A practical framework for allocating creator ad spend to combat fatigue, with refresh cadences, triggers, and budget splits.