Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A 90-day content license standard curbs renewal disputes and cost overruns by forcing clarity on usage duration upfront.
Poorly drafted duration and renewal terms in creator licensing deals quietly inflate costs. Here’s how to draft contracts that don’t leak.
Before optimizing creator content for AI search visibility, brands must audit it against FTC substantiation standards or risk compounding legal exposure.
AI shopping agents are surfacing sponsored creator picks without clear disclosure — here’s how brands should structure that language before regulators do it for them.
A mismatched entity name can freeze your TikTok Shop overnight — here’s the compliance checklist to prevent it and fix it fast.
A practical legal guide to substantiating TikTok Shop testimonial claims under FTC typical-results standards, with contract and disclosure fixes.
A step-by-step framework for legal and brand teams to determine when script approval control creates FTC material connection liability.
How brands running global beauty and gaming creator campaigns can reconcile the UK under-16 social media ban with fragmented US age-verification laws.
A practical framework for building a pre-publication legal review checklist that catches FTC material connection risk before AI-scripted content goes live.
A three-year capital allocation plan for the moment amplification spend overtakes sponsorship fees, built for CFO-ready budget cycles.