Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok Shop’s terms can override your creator contracts overnight. Here’s how brands close the gap before it costs them a campaign.
FTC audits can reach back years. Here’s exactly how long brands must archive sponsored influencer posts, screenshots, and contracts.
Most influencer contracts skip E&O insurance entirely, leaving brands exposed when a creator’s content triggers a claim. Here’s what to add.
State age verification laws are reshaping livestream shopping compliance, forcing brands to rethink creator vetting, geotargeting, and consent workflows.
The EU AI Act now forces brands to label AI-generated influencer content or face fines up to 7% of global revenue.
A practical framework for running one creator content calendar across five platforms without fragmenting brand voice or approval control.
A practical blueprint for building a creator ops team that can brief, shoot, approve, and ship 40 ad variants monthly.
EU creator fees are climbing fast in 2027 planning cycles. Here’s how to reallocate budget across markets without losing program ROI.
A practical compliance checklist for brand legal teams navigating TikTok Shop’s creator disclosure mandate and FTC exposure.
A practical checklist for negotiating SLAs with AI-powered creator platforms, covering uptime, data rights, model drift, and exit clauses.