Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Dubai’s top agencies treat creator production like manufacturing—here’s the repeatable infrastructure framework brands can steal for scaled programs.
A practical audit framework for brands to meet data-handling transparency requirements across platforms before regulators or creators force the issue.
Meta and TikTok are rejecting more AI-generated ad claims — here’s the pre-launch checklist brand marketers need to stay compliant.
A practical legal framework for substantiating “typical results” claims in TikTok Shop testimonials before the FTC comes knocking.
A content pillar and cadence framework stops multi-creator programs from collapsing into chaotic, unmeasurable output as they scale.
A content pillar and cadence framework stops multi-creator programs from collapsing into chaos, duplicate briefs, and wasted spend.
A blended affiliate-influencer program needs one owner, shared KPIs, and real governance — or budgets and attribution collapse.
A third of marketers say ROI proof unlocks bigger budgets—here’s how to build the data-backed business case finance actually approves.
One contract clause can’t satisfy three platforms’ labeling tools unless you build it that way from the start.
August’s cross-platform privacy rules force brands to rethink how they collect, share, and store social commerce purchase data.