Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Skip the feature checklist: evaluate martech vendors on unified data, attribution accuracy, and real-time decisioning to drive actual ROI.
A governance charter with clear human-override thresholds is the difference between scaling agentic AI media buying and losing control of it.
TikTok Shop’s merchant verification freeze demands a DPA overhaul—here’s how brand legal teams should structure it before documents get flagged.
Running 60 nano-creators can cost more in coordination overhead than in fees — here’s how to build UGC ops that scale without bleeding margin.
FTC’s material connections guidance now treats platform “Paid Partnership” tags as insufficient alone — here’s what brands must add.
Nano-creators plus paid amplification beat celebrity endorsements on cost and trust—here’s the playbook for scaling both.
Clipping and performance-priced UGC allocate asset ownership and risk differently — here’s the contract framework brands need to get it right.
A state-by-state framework for auditing TikTok Shop countdown timers and discount claims against scarcity and urgency laws.
A strategic guide to launching an always-on creator program built on R&D principles, not campaign-cycle thinking.
Multi-entity talent businesses complicate liability, IP, and payment terms — here’s how brands should structure co-branding deals to manage the risk.