Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A sequencing framework for CMOs to consolidate creator, attribution, and CRM vendors into one contract without breaking live campaigns.
A practical guide to reconciling Vermont’s notice-and-cure privacy law with creator affiliate data sharing before enforcement risk hits your brand.
A 2027 investment roadmap for the moment amplified creator spend overtakes sponsorship fees, sequenced for CMOs and CFOs.
A dual-track audit framework legal teams can use to catch FTC and platform-policy gaps in whitelisted creator ads before regulators do.
Australia doubled under-16 social media penalties—here’s how brand compliance teams should update creator contract age-verification clauses now.
A sequencing framework for shifting creator budgets from flat fees to paid amplification as the two spend lines converge in 2027.
A quarter-by-quarter playbook for brands moving creator management from agency-of-record to an in-house team without losing momentum.
A practical FTC endorsement compliance checklist for reconciling TikTok Shop’s countdown timers with federal disclosure and urgency rules.
A practical compliance checklist for reconciling FTC endorsement rules with TikTok Shop’s countdown-timer livestream mechanics.
When brands edit AI ad output to meet platform labels, they risk violating state AI disclosure laws and FTC Section 5 simultaneously.