Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical VAT compliance framework for brands paying creators across EU borders, covering reverse charge, OSS filing, and audit risk.
EU rate card transparency rules force brands to disclose creator fees, commissions, and pay bands starting in 2026. Here’s what’s required.
AI search is dismantling last click attribution. Here’s how to plan 2027 creator budgets around signals you can actually trust.
FTC endorsement guidance extends to AI generated brand mentions inside creator content, but liability rules remain murky for brands.
A practical vendor risk planning framework for building contingency playbooks before a creator platform outage derails your program.
A practical framework for shifting paid ad dollars into PR-driven creator content without losing measurable performance.
A tactical playbook for launching global creator campaigns across time zones without blowing budgets or brand safety controls.
A practical generative engine optimization roadmap for folding AI visibility targets into your quarterly content calendar and budget.
A micro-creator prioritization framework that scores creators on customer fit, not follower count, to cut waste and lift ROI.
Most influencer programs still measure success against fantasy numbers. Here’s how to set engagement and ROI benchmarks grounded in reality.