Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Reach metrics inflate egos, not revenue. Here’s how to budget creator spend using GMV and CAC payback instead.
GMV commission structures on TikTok Shop create sales tax nexus risks brands must track now, before auditors come looking.
A compliance checklist for vetting content moderation vendors before they handle sponsored creator content, risk, and brand reputation.
UGC workflow platforms need rights chain of custody to close licensing gaps when brands outsource content production entirely.
Before signing any AI matchmaking platform’s terms, brands must audit indemnification, data ownership, and liability clauses that shift risk downstream.
A faster compliance sign-off workflow cuts financial services influencer review time without raising regulatory risk. Here’s how to build one.
AI answer engine placements sit in a disclosure gray zone. Here’s what the FTC’s existing rules already demand from brands paying for AI visibility.
Hybrid creator pay blending flat fees, commission, and free product creates three separate FTC disclosure triggers, not one. Here’s how to audit it.
Financial services brands face a new reality: a full day-long legal review cycle for every piece of influencer content before it goes live.
A practical framework for balancing trust and conversion KPIs on hybrid influencer UGC accounts without losing sight of ROI.